Thanks-getting 2014

THANKS-GETTING 2014 A look at BLACK FRIDAY and CYBER MONDAY tech consumption expectations and shopper sentiment. SHOPPER TRENDS TECH TRENDS DOUBLING UP ON CONNECTED DEVICES TOP SOUGHT TECH ON BLACK FRIDAY 52% 20% TABLET of deal day shoppers expect to purchase 2 or more internet-enabled devices. TABLETS TOP OF MIND 20% 18% LAPTOP PC of respondents indicated that tablets will be top sought tech during deal days COMFORT IS WORTH A LITTLE EXTRA CASH 10 10 15% 1%. 51% TELEVISION 10 10 of deal days shoppers would be willing to spend $10 or more to avoid going out to the store on Black Friday TOP SOUGHT TECH ON CYBER MONDAY MAJOR DEAL DAYS STILL REIGN NOVEMBER 28 BLACK FRIDAY DECEMBER 1 CYBER MONDAY 63% 20% TABLET agree that Black Friday and Cyber Monday are the best deal days of the year TAILOR IT FOR TECHIES 77% prefer to select their own tech based on their own preferences. 16% LAPTOP PC IN THE SPIRIT OF THANKS-GETTING 15% of deal day shoppers are 37% looking for deals for themselves. TELEVISION/SMARTPHONE FIOS NDEX INNOVATION Methodology: Results are based on a survey conducted on behalf of Verizon from among 601 U.S. adults ages and older (November 2014). %S4