Text Marketing Vs. Email Marketing: Which One Packs a Bigger Punch? [Infographic]

TEXT MARKETING VS EMAIL MARKETING WHICH METHOD PACKS A BIGGER PUNCH? EMAIL MARKETING ΤΕXT ΜARKETING VS STRUGGLES TO DEFEND THE TITLE IS THE NEW UNDERDOG 28%-33% 99% Even large companies are afraid to disclose their open rates. According to Hubspot, the average open rate sits between 28 - 33%. 99% of all text messages are opened. MORE IS - LESS IS MORE, WELL STILL NOT ENOUGH QUALITY OVER QUANTITY Text marketing preaches exclusivity. Ideally, you should be able to get your point across with 4-6 TEXT CAMPAIGNS PER MONTH. Sending more can come across as obnoxious or spammy. A recent study released by Hubspot suggests that open rates gradually increase with the amount of campaigns sent. COUPON 20% OFF Companies that send 16 - 30 CAMPAIGNS A MONTH see a CTR Gone are the days of text only messages. Users can now fire out MMS MESSAGES to entice offer more than 2X GREATER than those that send two or fewer campaigns a month. redemption. Text marketing appeals to the visually minded subscriber. The average Average text marketing CTR sits at about 36%. email CTR is between 6-7%. TEXT MARKETING WINS WITHA KNOCKOUT! BUT DON'T WORRY, EMAIL MARKETING STILL HAS A FIGHTING CHANCE. EMAIL MARKETING WILL LIVE TO SEE ANOTHER DAY. But don't rely on this method alone to stay in touch with qualified customers. At Slicktext.com, we always recommend expanding your marketing web of communication. If they opt out of one channel, you still can reach them on another. Bridge age gaps and meet communication preferences of multiple targets. Form campaigns that focus on one cohesive message. SO, WHERE DO YOU BEGIN? TOP 3 TEXT MARKETING CAMPAIGN IDEAS 1 OFFER A MOBILE COUPON 20% off storewide sale, This is the most common text marketing today and tomorrow only! Show this text to receive your campaign tactic. Send out a message that reads something like "20% off storewide sale, discount. today and tomorrow only! Show this text to receive your discount." CAPTURE EMAILS WITH ONE SIMPLE TEXT MESSAGE Remember how we mentioned the importance of building a marketing web of communication? Slicktext.com offers an email capture feature. Grow your email marketing list with one simple text campaign. 3 RUN A TEXT TO WIN CONTEST WIN Text to win contests are easily the quickest way to Congratulations, you're a winner! Show this text grow your list. Encourage new subscribers to text in for a chance at winning a grand prize. Make sure the prize is appealing to all potential opt ins. message to receive your prize! SLICKTEXT.COM IS A TOP TEXT MESSAGE MARKETING PROVIDER. GIVE US A CALL TODAY AT 1.800.688.6290 TO SIGN UP FOR A FREE PLAN. SOURCES SlickText.com Hubspot.com PewResearchCenter.Org -O0000 S