Technology Transforming Cocoa Farming

TECHNOLOGY TRANSFORMING HERSHEY'S COCOA FARMING The Hershey Company COCOALINK MOBILE TECHNOLOGY IS WIDESPREAD IN GHANA IN 2011, HERSHEY INTRODUCED COCOALINK, BASED ON THE SUCCESS OF A FIRST-OF-ITS-KIND PROGRAM THAT LINKS FARMERS WITH COCOALINK'S PROGRAM IN 目 HELPFUL MESSAGES ABOUT SUSTAINABLE COCOA FARMING GHANA, HERSHEY WILL EXPAND INTO THE IVORY COAST AND FAMILY HEALTH THROUGH TWO-WAY USE OF MOBILE PHONES 2 coCOA FARMERS USE MOBILE 3 PHONES AND SMS TEXT MESSAGING IN LOCAL LANGUAGES. TO 300,000 MOBILE PHONE USERS OUT OF BY 2017, HERSHEY'S WEST AFRICAN PROGRAMS ARE EXPECTED TO BENEFIT 750,000 COCOA FARMERS AND 2 MILLION PEOPLE IN COCOA COMMUNITIES INCREASED COCOA PRODUCTION IN GHANA WAS LINKED TO A 15 40% 1 50% TRAINED FARMERS YIELDS ARE GREATER THAN NON-TRAINED to FARMERS MODERN FARMING METHODS 24.6% AND TECHNIQUES CAN INCREASE IN SCHOOL COCOA YIELDS BY NEARLY. ATTENDANCE INCREASED FARMER YIELDS = IMPROVED FAMILY LIFE IN COCOA COMMUNITIES TECHNOLOGY TRANSFORMING HERSHEY'S COCOA FARMING The Hershey Company COCOALINK MOBILE TECHNOLOGY IS WIDESPREAD IN GHANA IN 2011, HERSHEY INTRODUCED COCOALINK, BASED ON THE SUCCESS OF A FIRST-OF-ITS-KIND PROGRAM THAT LINKS FARMERS WITH COCOALINK'S PROGRAM IN 目 HELPFUL MESSAGES ABOUT SUSTAINABLE COCOA FARMING GHANA, HERSHEY WILL EXPAND INTO THE IVORY COAST AND FAMILY HEALTH THROUGH TWO-WAY USE OF MOBILE PHONES 2 coCOA FARMERS USE MOBILE 3 PHONES AND SMS TEXT MESSAGING IN LOCAL LANGUAGES. TO 300,000 MOBILE PHONE USERS OUT OF BY 2017, HERSHEY'S WEST AFRICAN PROGRAMS ARE EXPECTED TO BENEFIT 750,000 COCOA FARMERS AND 2 MILLION PEOPLE IN COCOA COMMUNITIES INCREASED COCOA PRODUCTION IN GHANA WAS LINKED TO A 15 40% 1 50% TRAINED FARMERS YIELDS ARE GREATER THAN NON-TRAINED to FARMERS MODERN FARMING METHODS 24.6% AND TECHNIQUES CAN INCREASE IN SCHOOL COCOA YIELDS BY NEARLY. ATTENDANCE INCREASED FARMER YIELDS = IMPROVED FAMILY LIFE IN COCOA COMMUNITIES TECHNOLOGY TRANSFORMING HERSHEY'S COCOA FARMING The Hershey Company COCOALINK MOBILE TECHNOLOGY IS WIDESPREAD IN GHANA IN 2011, HERSHEY INTRODUCED COCOALINK, BASED ON THE SUCCESS OF A FIRST-OF-ITS-KIND PROGRAM THAT LINKS FARMERS WITH COCOALINK'S PROGRAM IN 目 HELPFUL MESSAGES ABOUT SUSTAINABLE COCOA FARMING GHANA, HERSHEY WILL EXPAND INTO THE IVORY COAST AND FAMILY HEALTH THROUGH TWO-WAY USE OF MOBILE PHONES 2 coCOA FARMERS USE MOBILE 3 PHONES AND SMS TEXT MESSAGING IN LOCAL LANGUAGES. TO 300,000 MOBILE PHONE USERS OUT OF BY 2017, HERSHEY'S WEST AFRICAN PROGRAMS ARE EXPECTED TO BENEFIT 750,000 COCOA FARMERS AND 2 MILLION PEOPLE IN COCOA COMMUNITIES INCREASED COCOA PRODUCTION IN GHANA WAS LINKED TO A 15 40% 1 50% TRAINED FARMERS YIELDS ARE GREATER THAN NON-TRAINED to FARMERS MODERN FARMING METHODS 24.6% AND TECHNIQUES CAN INCREASE IN SCHOOL COCOA YIELDS BY NEARLY. ATTENDANCE INCREASED FARMER YIELDS = IMPROVED FAMILY LIFE IN COCOA COMMUNITIES TECHNOLOGY TRANSFORMING HERSHEY'S COCOA FARMING The Hershey Company COCOALINK MOBILE TECHNOLOGY IS WIDESPREAD IN GHANA IN 2011, HERSHEY INTRODUCED COCOALINK, BASED ON THE SUCCESS OF A FIRST-OF-ITS-KIND PROGRAM THAT LINKS FARMERS WITH COCOALINK'S PROGRAM IN 目 HELPFUL MESSAGES ABOUT SUSTAINABLE COCOA FARMING GHANA, HERSHEY WILL EXPAND INTO THE IVORY COAST AND FAMILY HEALTH THROUGH TWO-WAY USE OF MOBILE PHONES 2 coCOA FARMERS USE MOBILE 3 PHONES AND SMS TEXT MESSAGING IN LOCAL LANGUAGES. TO 300,000 MOBILE PHONE USERS OUT OF BY 2017, HERSHEY'S WEST AFRICAN PROGRAMS ARE EXPECTED TO BENEFIT 750,000 COCOA FARMERS AND 2 MILLION PEOPLE IN COCOA COMMUNITIES INCREASED COCOA PRODUCTION IN GHANA WAS LINKED TO A 15 40% 1 50% TRAINED FARMERS YIELDS ARE GREATER THAN NON-TRAINED to FARMERS MODERN FARMING METHODS 24.6% AND TECHNIQUES CAN INCREASE IN SCHOOL COCOA YIELDS BY NEARLY. ATTENDANCE INCREASED FARMER YIELDS = IMPROVED FAMILY LIFE IN COCOA COMMUNITIES TECHNOLOGY TRANSFORMING HERSHEY'S COCOA FARMING The Hershey Company COCOALINK MOBILE TECHNOLOGY IS WIDESPREAD IN GHANA IN 2011, HERSHEY INTRODUCED COCOALINK, BASED ON THE SUCCESS OF A FIRST-OF-ITS-KIND PROGRAM THAT LINKS FARMERS WITH COCOALINK'S PROGRAM IN 目 HELPFUL MESSAGES ABOUT SUSTAINABLE COCOA FARMING GHANA, HERSHEY WILL EXPAND INTO THE IVORY COAST AND FAMILY HEALTH THROUGH TWO-WAY USE OF MOBILE PHONES 2 coCOA FARMERS USE MOBILE 3 PHONES AND SMS TEXT MESSAGING IN LOCAL LANGUAGES. TO 300,000 MOBILE PHONE USERS OUT OF BY 2017, HERSHEY'S WEST AFRICAN PROGRAMS ARE EXPECTED TO BENEFIT 750,000 COCOA FARMERS AND 2 MILLION PEOPLE IN COCOA COMMUNITIES INCREASED COCOA PRODUCTION IN GHANA WAS LINKED TO A 15 40% 1 50% TRAINED FARMERS YIELDS ARE GREATER THAN NON-TRAINED to FARMERS MODERN FARMING METHODS 24.6% AND TECHNIQUES CAN INCREASE IN SCHOOL COCOA YIELDS BY NEARLY. ATTENDANCE INCREASED FARMER YIELDS = IMPROVED FAMILY LIFE IN COCOA COMMUNITIES