The Tablet That Stole Christmas

THE TABLET THAT STOLE CHRISTMAS DID YOU KNOW? Among holiday shoppers most likely to buy a tablet by the end of the year, the iPad was the clear winner, at 62% vs. only 38% choosing the Kindle Fire. 62% O27 intended to purchase an Apple iPad étit 38% intended to purchase an Amazon Kindle LOOK WHO'S TALKING Social analysis of tablet conversation, distribution channels and price from November 24-30 IPAD 2 $499 KINDLE FIRE $199 SAMSUNG GALAXY $499 B&N NOOK KEY $249 BLOGS OTHER - TWITTER FACEBOOK, COMMENTS SONY TABLET S $449 IN THOUSANDS 10 30 40 50 60 70 80 90 TABLETS ARE TOYS FOR GIRLS & BOYS A demographic breakdown of social tablet conversation IPAD 2 SAMSUNG GALAXY 59.6% 40.4% 77.78% 22.22% Male Female conversation Male Female conversation conversation conversation B & N NOOK KINDLE FIRE 35.57% 64.43% 48.9% 51.1% Male conversation Female Male Female conversation conversation conversation SONY TABLET S 53.57% 46.43% Male Female conversation 34. . conversation THE GIFT THAT KEEPS ON GIVING How people use their tablets 84% 78% 74% 61% SEARCH FOR USE IT READ THE NEWS PLAY GAMES INFORMATION FOR EMAIL social media stats provided by: meltwater group