Switching bank accounts: Would you take the plunge?

Świtching bank accounts : would you take the plunge? New research by first direct has revealed the nation's attitudes towards choosing who they bank with... and what it would take £. to make them switch. ..of UK adults have 44% never switched their current account BANK GLUE Sticks your money in one place ...would change ..have only moved their banking once Only their current account 27% 4% provider in the next two years NZI13 ..more likely to get a tattoo than 6% switch their bank account Why....people chose their current account provider in the first place: 25% There was a branch on my local high street 21% It was the bank my parents used 13% The bank had a good reputation 7% It was the bank a friend/partner used 6% It offered the best new current account incentives 4% My employer recommended it 3% It offered the best student current account benefits 60% Charges being introduced by my current provider 54% Poor customer service from my existing provider 34% To receive a better interest rate What prompts people to switch? 31% The local branch of my bank closing 24% To have an account with better account features/ additional services 17% To have access to other products only available to current account customers of another bank 11% Being offered free advice on how to switch current account provider CHARGES CHARGES LOCAL ..it seems expectations are low when it comes to the level of service banks provide. CHARGES BRANCH CLOSED erest rates are MY BANK IS RUBBISH pants © first direct 2013. www.firstdirect.com first direct