Swing State Savings

SWING STATE SAVINGS WILL AMERICANS BE VOTING WITH THEIR WALLETS? With the economy widely tipped to be a determining factor in this year's election, Pitney Bowes Software today released new data showing a decline in consumers' average savings account balances in 4 out of 9 battleground states. OF 9 SWING STATES, 4 SAW SAVINGS DECREASE IN 2011 In 2011, average savings account balances fell in absolute terms in 4 swing states - Nevada, Colorado, Ohio and Florida - when compared to the averages for 2010. Savings account balances grew slower than the inflation rate in 3 additional battleground states - Virginia, North Carolina and Wisconsin - representing a decline in the real value of these accounts. Nevada Ohio New Hampshire 2010 2011 2010 2011 2010 2011 -2.02% -0.78% +5.79% Colorado Wisconsin North Carolina 2010 2011 2010 2011 2010 2011 -1.26% +1.71% +0.09% lowa Virginia Florida 2010 2011 2010 2011 2010 2011 +5.95% +0.63% -10.89% NATIONAL AVG BEST SAVERS WORST SAVERS New Jersey New Mexico 2010 2011 +5.20% 2010 2011 2010 2011 +5.28% -8.77% At the national level, the average savings balance increased by 3% from $5,753 to New York Arizona $5,923, just below the 2010 2011 2010 2011 rate of inflation. Americans across the +19.15% -1.34% country are facing challenging conditions for saving. Connecticut Nevada 2010 2011 2010 2011 +7.06% -2.02% NATIONAL RESULTS: HOW DOES YOUR STATE MEASURE UP? Annual Consumer Savings Account Averages Annual Consumer Savings Account Averages 2011 % Change Rank State 2010 2011 % Change Rank State 2010 New Jersey 27 Minnesota $5,298 $5,633 6.32% $7,477 $6,455 $7,872 $7,691 5.28% $5,302 $6,271 $5,590 $5,588 New York 19.15% 28 Alabama 5.43% $6,914 $6,847 $7,402 $6,989 $6,974 $6,668 Connecticut 7.06% 29 Florida -10.89% $6,034 $5,363 $5,486 $5,581 $5,573 $5,570 Massachusetts 2.07% 30 Delaware -7.51% Hawaii $6,242 11.73% 31 Montana 3.92% Rhode Island $6,655 0.20% 32 Mis 1.53% North Dakota $6,157 $6,623 7.57% 33 Ohio $5,608 $5,564 -0.78% $5,327 $5,555 4.28% $5,779 $6,203 South Dakota $6,568 13.65% 34 Tennessee New Hampshire $6,562 35 Kentucky $5,521 $5,546 0.45% 9. 5.79% 10 Illinois $6,183 $6,466 4.58% 36 Alaska $4,888 $5,541 13.36 % West Virginia $5,345 $5,550 $5,519 $5,494 $6,339 3.26% $6,372 $6,329 11 Pennsylvania 0.52% 37 12 District of Columbia $5,835 8.47% 38 Michigan -1.01% $5,503 $5,456 $5,427 $5,415 Washington $5,867 $5,013 13 lowa $6,216 5.95% 39 -0.85% 14 Louisiana $6,057 20.83% 40 Arkansas $5,407 0.37% 15 Maryland $6,072 $6,055 -0.28% 41 North Carolina $5,410 0.09% $5,084 $5,165 $5,383 $5,363 16 Kansas $5,440 $6,008 10.44% 42 Texas 5.88% 17 Wisconsin $5,904 $6,005 1.71% 43 Idaho 3.83% $4,955 $5,344 $5,324 $5,268 Oklahoma $5,618 $5,726 $5,986 $5,972 18 Maine 6.55% 44 7.85% 19 Nebraska 4.30% 45 Colorado $5,392 -1.26% Virginia $5,849 $5,886 0.63% 46 Oregon $5,248 0.38% 20 21 Utah $5,496 $5,873 6.86% 47 South Carolina $5,190 $5,230 0.77% 22 Wyoming $5,090 $5,183 $4,697 $4,406 $4,119 $5,732 $5,838 1.85% 48 Georgia 1.83% 23 Missouri $5,666 $5,818 2.68% 49 Nevada $4,794 -2.02% $4,466 $4,515 24 Vermont $5,230 $5,798 10.86% 50 Arizona -1.34% 25 California $5,733 $5,785 0.91% 51 New Mexico -8.77% 26 Indiana $5,301 $5,650 6.58% ABOUT THE DATA Geocoded account level data for over 100 million unique account records from commercial banks in the U.S. was analyzed in conjunction with over 200 block group-level demographic elements and MSA variables. Swing state source: http://www.politico.com/2012-election/swing-state/ ABOUT PITNEY BOWES SOFTWARE Pitney Bowes Software provides multi-channel solutions that leverage data to create relevant dialogue between organizations and their customers. These solutions enable lifetime customer relationships by integrating data management, location intelligence, sophisticated predictive analytics, rules-based decision making and cross-channel customer interaction management to increase the value of every customer communication while also delivering operational efficiencies. Pitney Bowes Software is a wholly-owned subsidiary of Pitney Bowes Inc. (NYSE:PBI), a customer communications management technology leader. E Pitney Bowes For more information, please visit www.pb.com/software and www.pb.com Software $2,947 $3,100 $5,867 $5,392 E $4,794 $6,216 $5,324 E $4,697 E $6,455 LLY L$ 3 $7,872 678'S$ $5,886 $5,608 706'S$ $6,005 $6,914 $7,691 $5,564 707'L$ $4,794 $4,515 $6,271 $5,410 $6,203 997 7$ $4,697 $4,119 $5,588 $5,415 E $6,562 904 7$ E