Super Bowl 2011: digital media dashboard

SUPER BOWL 2011 DASHBOARD www.nielsenwire.com study conducted 25 January through February 1, 2011 THE TEAMS Trending Buzz for Pittsburgh Steelers and Green Bay Packers Green Bay Packers Pittsburgh Steelers 8000 messages 7,425 G 5,862 3,777 G 3,364 January 25 January 26 January 27 January 28 January 29 January 30 January 31 February 1 THE PLAYERS Trending Buzz for Players of the Pittsburgh Steelers and Green Bay Packers Share of Buzz 3500 messages Aaron Rodgers Ben Roethlisberger 15.2% 11.2% 3,001 , Aaron Rodgers, 9,484 messages O Green Bay Packers, 40,020 ) Ben Roethlisberger, 12,917 2,180 Pittsburgh Steelers, 22,363 1,413 1,457 47.2% 26.4% Jan 25 Jan 26 Jan 27 Jan 28 Jan 29 Jan 30 Jan 31 Feb 1 THE WEBSITES Unique Audience for Team Websites from Home/Work PCs in the U.S. study conducted for ihe month of December Green Bay Packers O Pittsburgh Steelers 2010 VISITOR SNAPSHOT TIME PER PERSON DEMOGRAPHIC SNAPSHOT, (by age, in thousands) 00:07:32 222 203 741,000 186 00:07:41 unique visitors 54% female 46% male 151 138 97 PAGE VIEWS (IN THOUSANDS) 5,846 8,656 67 53 59 45 49% female 562,000 51% male 18-24 25-34 35-49 50-64 65+ unique visitors We measured: That's a total of: 150 million blogs 9,000 discussion boards 60,000 Usenet groups Twitter Facebook 90,931,494 messages Source: The Nielsen Company nielsen *Indicates these estimates are calculated on small sample sizes and are subject to increased statistical variability as a result.