Still Think Social Media is Just a Trend?

STILL THINK SOCIAL NETWORKING IS JUST A TREND? Each year, more people engage in conversation online, via social sites and social tools - at a rate of about 30% per year. YEARLY GROWTH OF ENGAGEMENT (IN MILLIONS): (REPRESENTS # OF NEW PEOPLE `JOINING THE CONVERSATION' EACH YEAR)* 2009 2008 2007 342 426 588 Today, 80% of the social community's engagement with content now happens somewhere other than the site on which content originated. OFF SITE ON SITE 18 38 34 82 62 66 2007 2008 2009 WHAT HAS CHANGED? THERE HAS BEEN A SHIFT FROM 'CREATING’ TO `CHATTING': CREATING: CHATTING: Creating one's own content (ie blog Sharing or discussing information that post) that responds to or refutes some- can be shared via social media appli- one else's content. cations with g click. 26 Twitter, Friendfeed, and Facebook as % of total engagement 2007 2009 CHANGE IN ENGAGEMENT: CREATING VS: CHATTING % OF INTERNET USERS ENGAGING IN: CHATTING CREATING 2007 0.03 19.1 2008 3.2 12.9 2009 29 3.1 WHY IS THIS HAPPENING? • More people are sharing, re-tweeting & liking content. • The average person is now sharing more than ever. • There are more tools for individuals to join in. THE NEW CONVERSATION: IS TAKING PLACE ON SOCIAL SITES "By it's own numbers, 5B pieces of content are shared on Facebook each week."** MYSPACE TWITTER YAHOO! FACEBOOK The depth of involvement and the frequency of the con- versation can be illustrated by the engagemnets on the various social media sites: twitter WORDPRESS TWITTER 6000 TWEETS / MIN 200 COMMENTS / MIN digg REDDIT TUMBLR DELICIOUS DIGG 80 VOTES / MIN 20 POSTS / MIN 150 BOOKMARKS / MIN 150 DIGGS / MIN R PostRank Flowtown. Data Courtesy of PostRank *Represents growth in absolute terms for countries including: US, Canada, Japan, Mexico and Poland **Source: TechCrunch