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Stats of the Day

Stats of the Day facebook There are now more than =100 million = added in 2011 800 million active Facebook users, with more than 200 million added in 2011. (Social Media Examiner) Parents of 10-year-olds on Facebook 30% B2C Facebook results are 30% above average on Sun- days. (Convince & Convert) 60% Nearly every large charity and university in America is on Facebook. Less than aware when their child signed up for the site helped create the child's account 60% of the Fortune 500 are. (Grow) (children under 13 are prohibited from joining the social-networking site) The average Facebook user has 130 friends and is connected to 80 pages, events and groups. (Social Media Examiner) 77% percent of consumers said they interact with brands on Facebook primarily through reading posts and updates from the brands [..] 17% of 130 Average Facebook User 21 Friends respondents said they interact with brands by sharing experi- ences and news stories with others about the brand, and only 13% of respondents said they post updates about brands that they like. (Mashable) Pages 95% percent of Facebook Wall posts are not answered by brands. (All Facebook) Auto-posting to Face- book decreases likes 56% and comments by 70%. (Inside Facebook) of consumers said they are more likely to recommend a brand to a friend after becoming a fan on Facebook. (Mashable) 3,500,000,000 When it comes to liking brands on Facebook, the reasons are varied, but for the most part, respondents said they "Like" a brand on Facebook because they are a customer (58%) or because they want to receive discounts and promotions (57%). (Mashable) f Share There are more than 3.5 billion pieces of content (web links, news stories, blog posts, etc.) shared each week on Facebook. (HubSpot) twitter eMarketer estimates =1 million Twitter users there will be nearly 67x 21 million Twitter users in the U.S. by the end of this year, Tweets last up to 67 times longer for users with higher and a sizable minor- ity of those will use the service at least in Klout scores. part to follow brands. (eMarketer) (Mashable) 34% percent of marketers have generated leads using Twitter, and 20% have closed deals talk, share, follow Twitter updates that include verbs have a 2% higher shareability than the average tweet. (HubSpot) using Twitter (AIITwitter) There are now 100 million active [Twitter] users users who log in at least once a month users who log in at least once a day 40% actually don't Tweet but simply dip into their Timelines to keep tabs on what people are saying. BlackBery 55% of them 40% access Twitter via mobile 55% FC (CNN/Fortune) What makes people retweet? Beyonce's pregnancy news at MTV's VMAS birthed a new Twitter record of 8,868 Tweets per second. (TechCrunch 192% interesting content 84% humor 66% personal connection |21% celebrity status 132% offered incentive (tangible or virtual) 26% "Please RT!" (WhiteFireSEO) General Social Media 30% NETFLIX B2B marketers are spending millions of dollars annually on social-marketing pro- grams, though nearly 30% are not tracking the impact of social-media programs on lead generation and sales. A 2011 study by the National Restaurant Association confirms that consumers who use social media, including apps, Twitter, Facebook, Four- square, UrbanSpoon and more, not only dine out more, but are more likely to become return customérs. (ReadWriteWeb) Netflix's price hike caused 805,000 paid subscribers to jump ship in the most- recent quarter. Linked in ERSI ENO Tablet owners tend to consume a greater va- riety and volume of news on their devices, and tablets' visual, interactive features LinkedIn has 64 million in North America Johns Hopkins, Facebook's birthplace Harvard, and Notre Dame are the top schools for social media. (Boston.com) alone. (All Twitter) encourage in-depth exploration, according to a joint study from More smartphone and tablet owners are researching products than purchasing them -- 80.8% compared to 41.4%, according to BIGresearch -- but attitudes vary quite a bit among different age groups. (eMarketer) Starcom MediaVest and the online division of the BBC. (Mashable) of bloggers consider themselves professionals. 40% (MediaBistro/State of the Blogosphere 2011) Figures on Social Media Roughly two-thirds of social-media users say that One in three respondents (33%) said that staying in touch with current friends and family members is a major reason they use these sites, while half say that connecting with old friends they've lost touch with is a major reason behind their use of these technologies. (PEW Research) they would prioritize social-media free- dom, device flexibility, and work mobility over salary in accepting a job offer. (GigaOm) 73% 43% 64% One in three texters would rather text than of people think employ- of all online consumers ees overshare on of Americans stream are social media fans or mobile video at work. talk. (NYTimes: Bits) social-media. followers. (HubSpot) (Tubefilter) (Marketing Pilgrim) The Mobile Marketing Association of Asia stated that out of the 6 billion people on the planet, 4.8 billion have a mobile phone while only 4.2 billion own a toothbrush. (60 Second Marketer) fe You Tube Facebook, Twitter and YouTube are now considered According to ThreatMetrix survey of 722 active inter- net using consumers, 37% intend to make a purchase using their smartphone, nearly three times as many as those who plan to use cornerstones of most social-media strategies in larger companies. Ninety- four percent of respondents said Facebook is one of their top three social media plat- form priorities. Twitter was second with 77%, and YouTube trailed with 42%. their tablet. (Get Elastic) (Search Engine Watch) Google 20% of searches on Google each day have never been searched for before. (HubSpot) E When SEO still dominates for marketers, with both B2B (57%) and B2C (41%) businesses stating it makes the biggest impact on their lead gen- eration goals. (AllTwitter) you're cruising around the internet, how much of your time is spent on a social net- work or blog? AA Overall, 57% of comments about U.S. airlines on social media in the past year were negative. But American Airlines - the world's fourth- largest airline -- stood out with only 12% of social-media opinions about the airline being positive. (The Realtime Report) 56% of college students said that if they encoun- tered a company that banned access to social media, they would either not accept a job offer or would join and find a way to circumvent corporate policy. (GigaOm) Only 15% of the average local business's fans are in the city 15% where the business is located. (WSJ) According to a new study published by Nielsen, those two cat- egories eat up 23% of internet usage overall. This is double online gaming, which comes in at number two and after that, it takes 75 different categories to There are 245 million internet users in the US, according to Internet World Statistics. Nielsen estimates that social media sites and blogs reach 80% of all active U.S. internet users. (PR Week) = Internet users account for the remain- ing 35% of time spent. (Marketing Pilgrim) = soclal medla and blogs 61% 2010 65% 2011 Fully 65% of adult internet users now say they use a social-networking site like MySpace, Facebook or LinkedIn, up from 61% one year ago. This marks the first time in Pew Internet surveys IT professionals see serious risks associated with enterprise social network use -- and only 29% say they have adequate protection. (InformationWeek: The BrainYard) that 50% of all adults use social- networking sites. (Wired PR Works) 12 11 Social media is responsible for one-third the web traffic 10 in Malaysia. (ReadWriteWeb) 44% of companies track em- ployees' social-media use in and out of the office (TheNextWeb). The mean half life of a link on Twitter is 2.8 hours, on Facebook it's 3.2 hours and via "direct" sources (like email or IM clients) it's 3.4 hours. So you can expect, on average, an extra 24 minutes of attention if you post on Facebook than if you post on Twitter. (bitly blog) 84% Among college students and young professionals, 24% experience three to five interruptions in a given hour, while 84% get interrupted at least once while trying to complete a project. (GigaOm) Ad AgeBLOGS Source: http://adage.com/article/adagestat/stats-day-50-social-media-stats-kickstart-slide-deck/231093/ D•)•D•J•●

Stats of the Day

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This infographic provides stats for social media sites such as Facebook, Twitter, Netflix, and Linkedin. It shows how many active users our on each site, how people use each site and what are the caus...

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