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State of the Web and Mobile 2012

WHAT DID WE DO ONLINE THIS YEAR? STATE OF THE WEB AND MOBILE 2012 created by wakcopa THIS YEAR WE COLLECTED 322,020 DAYS, 16 HOURS, 7 MINUTES AND 41 SECONDS OF ONLINE CONSUMER BEHAVIORAL DATA 20.5% of those hours were spent on facebook.com FOR THIS RESEARCH 29,384 4 PEOPLE WERE TRACKED ANONYMOUSLY WITH THEIR CONSENT ACROSS FOUR COUNTRIES: GERMANY, NORWAY, U.K. AND THE NETHERLANDS (unless otherwise stated we used the data of these 4 countries) TIME SPENT ON DESKTOP SOCIAL GAMING VIDEO, ARTS & ENTERTAINMENT EMAIL, MESSAGING, ONLINE TELEPHONY YOU PROBABLY ALREADY KNEW THAT SOCIAL IS BIG BUSINESS, NEWS, MEDIA & PUBLICATIONS SEARCH BUT DID YOU KNOW THAT IT WAS COMMERCE SO CHART DEFIANTLY BIG? FINANCE INTERNET & TELECOMMUNICATIONS ADULT OTHERS News, what kept us busy in 2012? C by Si B on Fickr CC by Saleom - Homsi on Flicke London 2012 Olympics Arabic Spring In the last week of July and the first two weeks of Just as 2011, the year 2012 has been a turbulent one August we all enjoyed the 27th Summer Olympic Games, which were held in the beautiful city of London. Millions of people watched in awe how some in the Arab world. The Arab Spring continued in full force, affecting many countries in this region. However, most attention was drawn by the ongoing of the greatest of our generation competed for Gold. conflict in Syria and Libya. Popular search terms Medal table, Tickets, Interest among gender Popular search terms Syria, Libya, Assad, War, Regime Interest among gender BBC sport, Live stream Interest among countries 57% Interest among countries 49% 51% 43% Los ANGELES GOODBYE WHITNEY HOUSTON WE MISS YOU CC by Simeon87 on Wikimedia CC by David Shankbone on Flicker Whitney Houston's Death Sandy After an exhilarating life filled with ups and downs, Hurricane Sandy wreaked havoc on the Caribbean Whitney was found dead in her hotel room February 11. Her single "I will always love you" reached the top of the charts in all four countries and the East Coast of the US late October 2012. It struck with a devastating force and affected the lives of hundreds of thousands of people. Total damage is estimated to be more than $50 billion. that are covered in this research. Interest among gender Popular search terms Pietures, New York, Live, Relief concert Interest among gender Popular search terms Funeral service, Cause of death, Kevin Costner 64% 36% 50% 50% Interest among countries Interest among countries Men consumed most of their news data during dinner time ONLINE BANKING The banking industry has fully embraced the internet, and in their turn people have embraced online banking. Privacy concerns are becoming less prevalent, however the introduction of mobile banking stretches this trust a bit. So let's see how online banking, both mobile and desktop, is doing in the Netherlands. PENETRATION OF USAGE PER DEVICE AVERAGE BALANCE CHECKS PER MONTH PC 9.1x 78.7% 68.6% 52.8% Android IOS 50.6x 25.0x PC Android IOS TIME SPENT PER MONTH TIME SPENT PER VISIT Android 44 seconds Android PC 37 minutes 35 minutes iOS IOS PC 38 minutes 92 seconds 231 seconds 26,4% More visits per day during Christmas season Travel BOARDING NOW! YOU'RE DELAYING THE FLIGHT Everybody loves holidays! Actually everybody loves it so much that 1 out of each 20 visits includes a booking. It seems that men love to travel the most, since they show an 8 percent higher conversion rate than women. 8% TRENDING CITY TRIPS 6. London 5. Amsterdam 1. Paris 2. New York 4. Rome 3. Barcelona People spend an average of 5 minutes and 55 seconds on booking sites that's 42.1% more than the average visit BETA DATA What about mobile? In 2012 we successfully conducted several pilots with our new mobile tracking solution. Since january 2013 we also have an ongoing mobile panel, making sure that from this year on we have insight in the entire online behavior of consumers! For now we would like to share some of the exciting results from our pilot in The Netherlands from October. A1230 wakcopa Wake up behavior of Android users Data usage by iOS users On average iOS users used Monday blues? On average people snooze the most on Tuesday 650,28 Mb of data in one month 29.15% more than 75.57% of this data on Monday was used via Wi-Fi Most strikingly only 15% of this Wi-Fi data was actually caused by the user himself, the rest was produced by background processes. The highest amount of snoozes by one person was done by a sixteen year old boy He snoozed 25 times WhatsApp is ruler of them all! (well, at least on Android...) ADVERTISING 228,394,208 registered ad impressions by Wakoopa in 2012 132.75 On average you encounter 132.75 ad impressions a day The most viewed online commercial (pre-roll) in The Netherlands "Car Chase' - Commercial for Autotaalglas Directed by Jeroen Annokkée THANK YOU This report was created in collaboration with TNS Gallup, ICM Research and Ipsos Germany. We especially want to thank all the people that consented to share their online data with us. We believe in online behavioral research in which privacy is of top priority. Best regards, The Wakoopa Team Piet Hein, Wouter, Menno, Mark, Marcel, Simon, Marilou, Diederick, Bart, Roos and Gergana If you have any questions concerning this report or our product please contact [email protected] In collaboration with tns ICM Ipsos -- --

State of the Web and Mobile 2012

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We researched the digital lives of more than 29.000 consumers and designed a report with all the interesting facts

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Wakoopa

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Technology
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