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The State of Social Work

The State of Social @ Work: The People's Perspective People are highly SOCIAL More people steer clear of social on the job 11% 5 min Personal PERSONALLY not as much on the job In 2012, 50% of all adults visit social networking sites at least once a month (Altimeter) 1 in every 5 minutes spent online is spent on social networking sites (ComScore) 29% Professional Personal use of Social Media 66% 62% 39% Professional use of Social Media 31% 31% 51% 24% 37% 10% 22% 4% lin radiand Social Wikis or Intranets Customer/influencer Engagement Tools Social Networking Internal Recruiting Video Caling Monitoring in You Tube Microblogging Social Networking Professional Networking IM or Video Calling Video or Photo Sharing People's bosses are twice as likely to use social tools on the job than they are Brits are more social on the job than Americans VS Social Recruiting None IM or Video Calling 30% 19% Label their company a social enterprise Label their company a social enterprise Customer Influencer Engagement Tools 10% 5% Co. using >4 social tools Co. using >4 social tools 28% 21% Use social sites to engage w/customers Use social sites to engage w/customers 5% 2% Use tools to listen on social networks Use tools to listen on social networks 42% 25% 29% Managers Employees 25% 46% 35% 17% 4% Managers Employees Managers Employees Managers Employees Everyone wants more investment in social. They think social will help them sell more, serve customers and collaborate better. Company size impacts where users think social will have the greatest impact Top 3 areas where improvement in social tools could have the greatest impact radianĂ³ 8 501-1000 Employees 100-500 1001-4000 Employees 4000+ Employees Employees 25% 25% 15% -43% Attracting new 35% 38% 23% 16% customers Attract New Customers Engage Existing Customers Improve Collaboration Managers Engaging and service existing customers 24% 20% 25% 30% Managers 33% Improve collaboration and 16% 18% information sharing 11% 16% 30% 25% 15% Employees Attract New Customers Engage Existing Customers Improve Collaboration Job satisfaction/ Employee engagement 2% 10% 17% 15% 41% Employees Attract new employees 9% 8% 8% 10% Say their company should invest more in social enterprise Improve business operations 5% 3% 12% 7% Employees and managers have different views on Other 9% 3% 4% 5% who currently owns social, but agree more on who should own it U.K. respondents were twice as likely to select employee engagement vs U.S U.S. respondents were 1.5x more likely to select attract new customers Compared to small companies, large companies put half as much importance on attracting new customers and were at least 1.5x more likely to value employee engagement Who currently owns it 29% Everyone agrees that CULTURE and OWNERSHIP are Marketing - Managers more important than budget Marketing - Employees 22% Communications- Managers 15% when it comes to realizing the potential of social Communications - Employees 4% IT-Managers 12% IT- Employees 7% Who should own it Cross Functional Team Marketing 36% 30% 22% 26% Managers Employees Managers Employees Communications IT 14% 3% 29% 20% 15% 18% Managers Managers in y 13% 4% I don't know Company Culture Designating a person responsible aside budget Employees Employees 'omTranslations Mashable APPIRIO sponsored by Intern ational Agenc y O comscORE

The State of Social Work

shared by keywordspot on Jun 11
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People are highly Social personally not as much on the job. People's bosses are twice as likely to use social tools on the job than they are Everyone wants more investment in social. They think socia...

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