State of Marketing Automation 2015

STATE OF MARKETING AUTOMATION 2015 obe Adoption of Marketing Automation: Exponential Rise 15% - 26% Not Interested Extensively use it 23% 36% Planning to use Selectively use it 25% H 43% B2B clients today use 11 times more | Marketing Automation than in 2011 of companies using Marketing Automation are doing so for over 4 years of B2B Fortune 500 companies use Marketing Automation Marketing Automation: Challenges Lack of Training/ Underutilization of Platform Capabilities 91% 85% buyers evaluated Marketing Automation for the first time B2B Marketers felt they are not fully harnessing Marketing Automation in 2013 Obstacles that prevent more effective use of marketing automation 32% Non integration of marketing & sales 32% Infrastructure constraints 30% No lead data or sales support 23% Complexity of software 19% Lack of training 17% ROI not defined 14% Compliance issues 12% Performance standards undefined 12% Complacency THERE ARE 211 DIFFERENT MARKETING AUTOMATION PLATFORMS IN MARKET TODAY! Why You Shouldn't Miss Out on Marketing Automation in 2015? 88% of Marketing Automation users effectively routing 57% of non-Marketing Automation users "hot" leads to Sales VS 36% Marketing Automation users see conversions 18% of non-Marketing Automation users from a prospect to MQL VS 49% Buyer Jourmey stages customize content to 21% without Marketing Automation VS without Marketing 59% use intelligent targeting to trigger content 17% Automation VS Relevant emails via Marketing Automation delivered 18 times more revenue than email blasts Marketing Automation Trends for 2015 fin Integration with Social Media Easy to Use Platforms Growth in Third- Growth in Mobile More Personalized party Applications Adoption Sources • B2B Marketing Automation Platforms 2014: A Buyer's Guide • SiriusDecisions "B-to-B Marketing Automation Study" (2014) · Aberdeen Group "State of Marketing Automation 2014: Processes that Produce" • CickZ Fortune 500 B2B Adoption of Marketing Tools study (2013) The Lenskold Group, "2013 Lead-Generation Marketing Effectiveness Study" (2013) • Jupiter Research Drip (www.getdrip.com) position GROWTH DELIVERED © Position?, Inc. | www.position2.com