State of Marketing 2015

2015 STATE OF MARKETING Steam wooken Downlo Guides for free! Apple Inc. 84% of marketers plan to increase or maintain their online marketing spend in 2015 38% of marketers plan to shift spend from traditional advertising to advertising on digital channels Marketers' most pressing business challenges for 2015 are new business development, quality of leads, and remaining up to date with current marketing technology and trends. Primary Humble Bundle 73% of marketers believe email MystiqueFactory 09:03 marketing is core to their business Flywheel Flywheel Day 14 Kerm and Burn Book-Day 14 25 Jan 59% of marketers plan on increasing their email marketing budgets in 2015 68% of marketers view responsive design as very important to the success of their email marketing campaigns A responsive email design can lead to a 130% increase in email clicks. 71% of marketers believe mobile marketing is core to their business 58% have a dedicated mobile marketing team The number of marketers using some form of mobile marketing either SMS, push notifications, mobile apps, or location-based functionality has doubled in the past year Mobile Applications were ranked as the technology MOST critical to creating a cohesive customer journey followed by marketing analytics and CRM tools Wishpond wshpor 66% of marketers believe social media 7,141 Simple Mark marketing is core to their business ouread a relations In 2015, nearly twice as many marketers categorize social as a primary revenue source vs. 2014 Facebook continues to be the most popular social channel for marketers to engage customers, with 80% of businesses on the platform Source: Salesforce - 2015 State of Marketing - Insights from over 5,000 global marketers https://secure2.sfdcstatic.com/assets/pdf/datasheets/mc_2015stateofmarketing.pdf wishpond Simple Marketing Software.