The State of Influencer Marketing

THE STATE OF INFLUENCER MARKETING Which of the following forms of advertising is most effective at influencing you to make a purchase? 78% 4% 3% 3% 12% Friend Recommendation TV Commercials Print Ads Celebrity Endorsers Banner/Display Ads The Friend vs. Celebrity Endorser Who is more more effective at influencing you to make a purchase? 94% say friend 6% say Celeb Why do you listen to a friends product recommendation? 70% They are trustworthy 20% Out of curiosity 4% No idea I just do 3% They are popular/trendsetters 3% I buy what my friends buy How do you typically tell your friends about a brand you like? 66% 17% 11% 5% 1% tell in person share on Facebook text message share on Twitter other ways LET'S TALK ABOUT INFLUENCE How big is your sphere of influence? in You Tube 959 People More Importantly... How many friends could you convince to try a new product/service if you were rewarded for doing so? That's 20 if you didn't feel like counting! The average person has endorsed 14 products on social media. Do customers want to promote brands they like? 3 out of 5 2 out of 4 오오오 R 오 오오 Wish they could play a bigger part in promoting a brand they really love! Would like to be part of an advertisement for their favorite brand! %24 81% 78% would be more likely to buy a product from a brand that uses real customers in their ads vs. would be more loyal to a brand that uses their actual customers in their ads vs. celebs or actors. celebs or actors. 80% of customers think brands should use more user generated content in their advertising. SHOW ME THE MONEY If you talk positively about a brand on social media do you think you should be rewarded? 58% 42% Yes No What type of reward would you like most from a brand? %24 53% Want Cash Money! 25% 18% 4% Free Product Unique Experience Coupon/Discount What would you charge a brand if they asked you to take and share a picture with their product? $45 f. per post of consumers claim that seeing a picture of a 58% friend with a brand's product makes them more Likely to purchase a product from that brand. THE BOTTOM LINE What percent of the following forms of advertising influence you to make a purchase? Friend Recommendations TV Commercials Tradional Online Ads search banner display 38% 15% 16% Which social media platform leads you to make a purchase most frequently? f 49% 18% 14% 11% 7% You've Reached The Finish Line! VOICE loot-app.com voicepolls.com Data taken from 2014 survey by Loot! using Voice. loot! II