The State of Canadian Connectedness: Internet Usage, Mobile, Search, and Social Media

THE STATE OF CANADIAN CONNECTEDNESS: INTERNET USAGE, MOBILE, SEARCH, AND SOCIAL MEDIA Canadian consumers are ahead of the game when it comes to digital. Most have home Internet access. Canadians are embracing social media, watching videos online, and using smartphones and tablets everywhere: on the go, in the workplace, while watching TV, and while shopping. Yet Canadian businesses are lagging in ecommerce and mobile marketing. Find out just how connected we are and why businesses need to get on board. CANADA ONLINE 1 hr/day 80% V. 17.2 hrs They spend 17.2 hours online per week on average 27.4 million Canadians are online: Each person in Canada watches that's 80% of the population 1 hour per day of online videos トトトト , トトト , 오오오 Businesses need to adapt and understand how TTTTT to play the new game– one of the best ways to 93% 44% reach consumers is now go online for product information use online videos more than online... and on the go. they did last year THE MOBILE TAKEOVER Of those that use mobile devices... Up to 70% of Canadians use mobile devices TTTTTTTTTT 97% use their mobile phone at home 83% use mobile on the gO 80% use a smartphone 79% don't leave home without it 60:1 60:1 DOÚÜ ÍÍÎÎÎ 1 in 4 86% Smartphone searches to regular phone would give up TV over their smartphone of smartphone users notice mobile ads People are using their phones in businesses... Don't let showrooming steal your sale. QR codes, better mobile sites, incentives, & relevant mobile ads can get consumers to convert, whether online or in-store. 77% 77% 72% 56% use mobile in restaurants use mobile in use mobile at use mobile in stores the workplace airports What are they checking on? Reviews Price comparisons Competitive online retailers SEARCHING FOR A SIGN 4,800,000,000 4.8 billion Canadian Google searches are performed each month 오오오 Mobile searches have local 999999 intent. Canadian businesses must take advantage of mobile for ecommerce, 16% especially for local searches. Compared to traditional advertising, mobile ads are more effective in driving search traffic. 57% of daily searches have never been searched before of Canadians have performed a mobile search after seeing an ad compared to TV (49%), Magazine (39%), Billboard (32%). A SOCIAL AFFAIR 32% 64% 32% increase in total minutes on social networking sites from Canada is leading on Google+ per capita of Canadians have a social network profile 2010 to 2011 Your audience is already on social networks. When you join, too, you have a new outlet to reach out and connect with them. SEARCHING, SOCIALIZING & VIEWING How can businesses utilize You Tube TM video? With in-video advertising, costs are low, and it effectively reaches local customers. Plus, video on mobile is easily shared. The 2nd largest search engine in Canada? YouTube, accounting Although not everyone is looking for video when they search, video reaches 91% of Canadians for 80% of the hour of online videos watched on average per day 65 With all the outlets available to businesses today, reaching consumers online should be easier than ever. Miss out on 6S Marketing these opportunities and you may find yourself disconnected. www.6sMarketing.com Source: 6S Marketing gathered this data from Google presentations at the Google Engage Conference in Vancouver, Canada on Sept. 17, 2012.