The State Of Brands On Facebook -

The State of Brands on Facebook App Platform Launched "Pages" and Ads Launched May 2007 Nov 25, 2007 Nov. 2007 Coca-Cola had 803 fans "Facebook Connect" Released Oct. 2008 Victoria's Secret Pink had 569.000 fans Dec. 2008 "Like" Added (Fans are now "Likes") Feb. 2009 Facebook Places Launched Starbucks became the first brand to hit 10 million "Likes" July 2010 Aug. 2010 20 million people "Like" brand pages each day.** COFFEE *16.8 million "Likes" Coca-Cola 16.5 million "Likes" OREO World's ev 13.1 million "Likes" The average user follows 8.7 brands. Skit 12.3 million "Likes" Red Bull VICTORIA'S SECRET 11 million "Likes" 9 million "Likes" 7.6 million "Likes" 8.7 million "Likes" The average age of a brand "Liker" is 31. 7.1 million "Likes" 17% of brand Pringles "Likers" are 6.8 million "Likes" unemployed (and are not students). PINK 20% of brand 6.6 million "Likes" "Likers" are students. 6.5 milion "Likes 75% of brands' Facebook "Likes" come from ads. 139 brands have more than 1 million "Likes." Lambourghini, Lego, Barbie, and dozens more just miss the cut. by @shanesnow for Mashable.com *Number of Facebook "Likes," rounded to the nearest 100,000, as of Nov 2010. **According to a 2010 survey by Omnicom The State of Brands on Facebook App Platform Launched "Pages" and Ads Launched May 2007 Nov 25, 2007 Nov. 2007 Соcа-Cola had 803 fans "Facebook Connect" Released Oct. 2008 Victoria's Secret Pink had 569.000 fans Dec. 2008 "Like" Added (Fans are now "Likes") Feb. 2009 Facebook Places Launched Starbucks became the first brand to hit 10 million "Likes" July 2010 Aug. 2010 20 million people "Like" brand pages each day.** COFFEE *16.8 million "Likes" Coca-Cola 16.5 million "Likes" OREO World's ev 13.1 million "Likes" The average user follows 8.7 brands. Skit 12.3 million "Likes" Red Bull VICTORIA'S SECRET 11 million "Likes" 9 million "Likes" 7.6 million "Likes" 8.7 million "Likes" The average age of a brand "Liker" is 31. 7.1 million "Likes" 17% of brand Pringles "Likers" are 6.8 million "Likes" unemployed (and are not students). PINK 20% of brand 6.6 million "Likes" "Likers" are students. ZAHA 6.5 milion "Likes 75% of brands' Facebook "Likes" come from ads. 139 brands have more than 1 million "Likes." Lambourghini, Lego, Barbie, and dozens more just miss the cut. by @shanesnow for Mashable.com *Number of Facebook "Likes," rounded to the nearest 100,000, as of Nov 2010. **According to a 2010 survey by Omnicom The State of Brands on Facebook App Platform Launched "Pages" and Ads Launched May 2007 Nov 25, 2007 Nov. 2007 Соcа-Cola had 803 fans "Facebook Connect" Released Oct. 2008 Victoria's Secret Pink had 569.000 fans Dec. 2008 "Like" Added (Fans are now "Likes") Feb. 2009 Facebook Places Launched Starbucks became the first brand to hit 10 million "Likes" July 2010 Aug. 2010 20 million people "Like" brand pages each day.** COFFEE *16.8 million "Likes" Coca-Cola 16.5 million "Likes" OREO World's ev 13.1 million "Likes" The average user follows 8.7 brands. Skit 12.3 million "Likes" Red Bull VICTORIA'S SECRET 11 million "Likes" 9 million "Likes" 7.6 million "Likes" 8.7 million "Likes" The average age of a brand "Liker" is 31. 7.1 million "Likes" 17% of brand Pringles "Likers" are 6.8 million "Likes" unemployed (and are not students). PINK 20% of brand 6.6 million "Likes" "Likers" are students. ZAHA 6.5 milion "Likes 75% of brands' Facebook "Likes" come from ads. 139 brands have more than 1 million "Likes." Lambourghini, Lego, Barbie, and dozens more just miss the cut. by @shanesnow for Mashable.com *Number of Facebook "Likes," rounded to the nearest 100,000, as of Nov 2010. **According to a 2010 survey by Omnicom The State of Brands on Facebook App Platform Launched "Pages" and Ads Launched May 2007 Nov 25, 2007 Nov. 2007 Соcа-Cola had 803 fans "Facebook Connect" Released Oct. 2008 Victoria's Secret Pink had 569.000 fans Dec. 2008 "Like" Added (Fans are now "Likes") Feb. 2009 Facebook Places Launched Starbucks became the first brand to hit 10 million "Likes" July 2010 Aug. 2010 20 million people "Like" brand pages each day.** COFFEE *16.8 million "Likes" Coca-Cola 16.5 million "Likes" OREO World's ev 13.1 million "Likes" The average user follows 8.7 brands. Skit 12.3 million "Likes" Red Bull VICTORIA'S SECRET 11 million "Likes" 9 million "Likes" 7.6 million "Likes" 8.7 million "Likes" The average age of a brand "Liker" is 31. 7.1 million "Likes" 17% of brand Pringles "Likers" are 6.8 million "Likes" unemployed (and are not students). PINK 20% of brand 6.6 million "Likes" "Likers" are students. ZAHA 6.5 milion "Likes 75% of brands' Facebook "Likes" come from ads. 139 brands have more than 1 million "Likes." Lambourghini, Lego, Barbie, and dozens more just miss the cut. by @shanesnow for Mashable.com *Number of Facebook "Likes," rounded to the nearest 100,000, as of Nov 2010. **According to a 2010 survey by Omnicom