State of the Baby Boomer

State of the Baby Boomer

OVERALL
78%
2011 Boomers turning 65 are largely satisfied with their lives. Seventy-eight percent of those turning 65 in 2011 say they are satisfied with the way things are going in their lives today.

RETIREMENT
44%
More than 4 out of 10 people who plan on working after 65 will work out of necessity.
60%
3 out of 5 seniors (50s and 60s plan on working past 65)
40%
Almost 4 out of 10 people now expect to work past 70+ or never retire at all.
70%
70% doubt that they will have enough money to meet retirement needs by age 65.

JOBS
UNEMPLOYED/ UNDER-EMPLOYED
43% ARE IN THEIR 50S OR 60S
81% HAVE BEEN UNEMPLOYED FOR MORE THAN 1 YEAR

INTERNET
26.5% THE FASTEST GROWING
50+ AGE GROUP
match.com

32% ONLINE VIDEO VIEWS
ARE FROM 50+ AGE GROUP

109% INCREASE
55+ AGE GROUP
VISITED SOCIAL NETWORKING SITES FROM MOBILE DEVICE
FROM PREVIOUS YEAR
2010 2011

BOOMERS ON THE NET
100% 80% 60% 40% 20%
26.5% 32% 32%
DATING VIDEO SOCIAL NETWORKING

32% of online users aged 50-64 visit social networking sites

TECHNOLOGY
ANDROID
IPHONE
BLACKBERRY
OTHERS
ANDROID 4/16
IPHONE 6/16
BLACKBERRY 5/16
OTHERS 1/16

OF PEOPLE AGED 55-64 33% ARE SMART PHONE USERS
25% OF SMART PHONE USERS ARE 50+ OR OLDER

LEISURE
47% OF PEOPLE WHO GO ON CRUISES ARE AGED 50+
65% OF MUSEUM VISITORS TO ART AND HISTORY MUSEUMS ARE AGED 50+ State Of The Baby Boomer OVERALL SATISFIED KUENING 2011 Boomers turning 65 are largely satisfied with their lives. Seventy-eight percent of those turning 65 in 2011 say they are satisfied with the way things are going in their lives today. SOURCE: K RETIREMENT C. 40% 44% 60% 70% More than 4 out of 10 of people who plan on working after 65 will work out of necessity. 3 out of 5 seniors (50s and 60s plan on working past 65) Almost 4 out of 10 people now expect to work pass 70+ or never retire at all. 70% doubt that they will have enough money to meet retirement needs by age 65 SOURCE: B JOBS 43% ARE IN THEIR 50s OR 60s UNEMPLOYED/ UNDER-EMPLOYED 81% HAVE BEEN UNEMPLOYED FOR MORE THAN 1 YEAR SOURCE: C INTERNET THE FASTEST 26.5% GROWING AGE 50 GROUP 55* GROUP 109%1 +. AGE match.com t |VISITED SOCIAL NETWORKING SITES FROM MOBILE DEVICE ONLINE INCREASE VIDEO 32% VIEWS FROM PREVIOUS YEAR ARE FROM 2010 2011 50 GROUP AGE BOOMERS E NET !! 100% 80% 32% of online users aged 50-64 visit social networking sites 60% 40% 20% 26.5% 32% 32% DATING VIDEO SOURCES: A, H SOCIAL NETWORKING TECHNOLOGY ANDROID IPHONE ANDROID 4/16 IPHONE 6/16 BLACKBERRY 5/16 OTHERS 1/16 BLACKBERRY OTHERS BREAKDOWN AMONG SENIORS SOURCES: D, G, H m55-64 0 OF PEOPLE AGED 00bER 150 33% OLDER 25%OF SMART PHONE USERS ARE 33% 22% ARE SMART PHONE USERS LEISURE 47 OF PEOPLE WHO GO ON CRUISES ARE AGED 50+ 65% OF MUSEUM VISITORS TO ART AND HISTORY MUSEUMS ARE AGED 50+ SOURCES: I, J SOURCES: A- http://www.slideshare.net/turk5555/state-of-the-media-the-social-media-report-nielsen-q3-2011 B - http://transamericacenter.org/resources/TCRS12thAnnual%20WorkerNewRetirementFINALO5162011.pdf C- http://transamericacenter.org/resources/TCRS 12th Annual Survey-Unemployed Report.pdf D- http://blog.nielsen.com/nielsenwire/online mobile/who-is-winning-the-u-s-smartphone-battle/ E- http://knowledge.creatingresults.com/2012/02/03/facebook-internet-users-more-similar-to-offline-population-ages-than-ever/ F- http://pewinternet.org/Reports/2011/Social-Networking-Sites/Report/Part-1.aspx G- http://blog.nielsen.com/nielsenwire/online_mobile/survey-new-u-s-smartphone-growth-by-age-and-income/ H- http://blog.nielsen.com/nielsenwire/online mobile/introducing-generation-c/ J- htp://reachadvisors.typepad.com/museum_audience_insight/2010/04/whos-coming-to-your-museum-demographics-by-museum-type.html K- http://www.aarp.org/personal-growth/transitions/info-12-2010/approaching-65.html INFOGRAPHIC BROUGHT TO YOU BY: SENIORHOMES NET Directory of Senior Living Communities