Standard vs. interactive mobile banners – who wins?

WHO WINS? STANDARD VS INTERACTIVE BANNERS ... ÇLICK ATTACK TOURNAMENT RICH MEDIA & VIDEO ADS Impact on CTR as compared to standard banners on mobile. +260% II +350% AUTOMOTIVE PACKED +350% EINDUSTRY EDUCATION 24 +250% ENTERTA +240% RETAIL +1805% FINANCE +1705% ARMACEUTICALS +290% +26% TRAVEL +200% TELECON TECHNOLOGY ATIONS MOBILE AD CONSUMPTION BY DEVICE TYPE Tablet users are at least 3x more likely to consume ads than smartphone users. TABLET 3X SMART PHONE SOURCES: Fun Mobility blog; How to increase Mobile Advertising Click-Through rate; Millenial Media Mobile Ad Insights; InMobi Mobile Ad Consumation Report. CONSUMER