Sports Score Synced Ads Yield Higher CTR on Facebook and Twitter

Sports Score Synced Ads Yield Higher CTR on Facebook and Twitter We're officially in the midst of March Madness! As the number of teams in The Big Dance begins to dwindle, a number of smaller, lesser-known schools are tipping off against NCAA heavy hitters for sports supremacy. At Brand Networks, we love an underdog story almost as much as we love data-powered social advertising, so we decided to combine the two. We ran ads promoting "Cinderella" NCAA basketball teams vs. higher-seeded teams. With ads for higher-seeded teams running throughout the game. Open Signals @OpenSignals Open Signals Sponsored Cinderella who? Show your team spirit with this @NCCUBasketball t-shirt! #NCCUMBB #EaglePride shop.nccueaglepride.com/.. There's no stopping the madness: Let's go Wildcats! 2014 'Road to North Texas' March Madness T-Shirt The Basketball team is headed to march Madness! Support the team on the Road To The Final Four' in the 2014 NCAA Basketball Toumament! This. SHOW YOUR TEAM SPIRIT TODAYI Like Comment · Share Promoted .And ads for "Cinderella" teams only running when they pulled ahead. SCOREBOARD Our Facebook Award Winning Open Signals technology can trigger ads on Facebook and Twitter based on any 1st or 3rd Panthers Wildcats Wolfpack Billikens v. vs Milwaukee Vilanova North Carolina State Saint Louis 53 - 73 80 -83 FINAL FINAL party data source. For this test, we partnered with SportsData to pull in real-time game scores. Bison North Dakota State Eagles North Carolina Central Cyclones Sooners Vs. vs. Oklahoma lowa State 80 -75 75 -93 FINAL FINAL The results? Nothing but net. (Higher net CTR that is.) 428% Facebook ads deployed while Cinderella teams were winning CTR lift-- showed an 428% lift in consumer click-through rate (CTR) compared to the control. 110% CTR lift Twitter ads dep ed while Cinderella teams were winning showed a 110% lift in consumer CTR compared to the control. Key takeaways: 03 04 05 06 1 out of every 6 primetime TV viewers is using social networks while they tune in. Score a marketing slam-dunk by Half of that social activity is related to the show being watched, with sports leading the leveraging innovative data sources like charge for engaging programming types.* sports scores, real-time weather conditions, and TV ad timing to sync your TV and social advertising efforts. *SOURCE: COUNCIL FOR RESEARCH EXCELLENCE. bn. visit at bn.co or contact us at [email protected]