The Spooky Truth of Obama vs. Romney Online

ELECTION SEARCH & MEDIA THE SPOOKY TRUTH OBAMA VS : ROMNEY THE FRIGHTENING FOCUS: PAID SEARCH ADS This graphic represents the market share for paid advertising in a one-month period for terms of interest. "Hot Button" issues include terms "Romney Tax Returns," "Obama Birth Certificate" and "Bail Out." HEALTHCARE TERMS 0% ------ "HOT BUTTON" ISSUES- ------ 12% 37% 58% -EDUCATION 30% 30% SEARCH BURGLARS 31% This graphic represents the percentage of time a candidate's paid search listing appears when his opponent's name is searched. Both candidates could masquerade as thieves for stealing traffic through paid search advertising. 19% TERMS REST AT The following terms seem to be left for dead by both candidates. Neither Obama nor Romney camps have a mentionable market share for these important terms. TAXES ON WEALTHY RIP JOBS ECONOMY BUDGET MOBILE -VS- DESKTOP Obama Romney Obama Romney AA 21% 11% 19% 20% The shift toward mobile paid search advertising is more than just a periodic trend. With a 21% market share, it appears that this digital tactic is a catalyst for the Obama campaign. OHIO VS. THE NATION The candidate's strategies in Ohio suggest that swing states may get special treatment. Both Obama and Romney increased paid search market shares for select topics in Ohio. Each camp focused on different topics to gain voter attention. OHIO 40.7% OHIO 38.7% NATIONAL NATIONAL 29.4% 36% In Ohis, Obama focused on topics like Early Voting Healthcare and e, which increased cpecially Debat from 12.2% nationally to 40.8%. Romney's increased focus in Ohio is around Romney Tax Plan terms which moved from 93% nationally to g985%. GHOSTLY IMPRESSIONS Impressions for each candidate's paid advertising campaigns are rising from the grave as we get closer to Election Day. This graphic reflects impressions in online advertising (banner) for Obama and Romney camps. IMPRESSIONS 1B - 5B 50M - 1B 10M - 50M 5M - 10M IM - 5M 500,000 - 1M 100,000 - 500,000 50,000 - 100,000 0-50,000 JAN FEB MAR APR MAY JUN JULY AUG SEPT OCT C. Online Display Impressions by Month for Romney for President, Inc. (January 2012 through Week of 10/08/2012) O Online Display Impressions by Month for Obama For America (January 2012 through Week of to/08/2012) ORGANIC SEARCH RESULTS OBAMA EDUCATION OE BIDEN CUCATION BEFORM PRISENTAL FLCTON CAP BUDGET DEFICIT OBAMA BIRTH CERTIFICATE BARACK OBAMA MITT ROMNEY HEALTHCARE REFORM PRESIDENTIAL CAPAIGN 2012 UNIVERSAL HEALTHCARE FOREIGN POLICY UNEMPLOYMENT RATE HEALTH CARE OBAMACARE US MANUFACTURING ROMNEY FOREIGN POLLICY EARLY VOTING 1ON PALICY PRESIDENTIAL DEBATE V PEDERAL OGET DEFIOT JON CREATION PAUL RYAN THIS GRAPHIC REPRESENTS ORGANIC SEARCH ENGINE RANKINGS FOR POLITICAL TERMS OF INTEREST. A uord's sizerefiert its search enigine runang Large woris have a high seurch engine ranking small terms hitne a weaker standing ROMNEY OW NED search terms owned by the Romney camp OBAMA OWNED search terms owned by the Obama camp SHARED OW NERSHIP search terms owned by the both camps GHOST TERM search terms owned by neither camp SOCIAL SCREAMS 1,108,608 917,447 OBAMA MENTIONS ROMNEY MENTIONS Social media screams for both Obama and Romney camps. The data above reflect social mentions on Facebook, Twitter, Forums and YouTube in a one-month period. www.ROSETTA.COM I TWITTER: GROSETTAMKTG | FACEBOOK: WwW.FACEBOOK.COM/ROSETTA Data collected in October 2012 from: BrightEdge, Search Monitor, and Radian6 ROSETTA. REIGN-POLICY TER E PRESIDENT TER