Spending On Sparky

Spending on Pets Is At an All-Time High Spending" Sparky (Billions) The economy for pet-related products has grown steadily over the past two decades. $50.8 $48.4 $50 $45 $45.5 ... .... .. HOW MUCH MONEY DO AMERICANS INVEST IN THEIR PETS? $43.2 $41.2 $40 $38.2 $36.3 $34.4 Pet ownership in America is on the rise, according to a national survey conducted earlier this year. Between 2011 and 2012, the $35 number of U.S. households with at least one pet increased 2.1 percent, to a total of 72.9 million homes. And despite the recession, $32.4 $30 $28.5 $29.5 Americans are spending more on their beloved pets-shelling out for everything from medication to holiday gifts-than ever before. $25 $23 $21 $20 $17 Pet Ownership According to the 2011-2012 APPA National Pet Owners Survey, 62% of U.S. households own a pet. $15 $10 $5 1994 1996 1998 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 Total U.S. Pet Industry Expenditures Most Own Dogs Number of U.S. Households That Own Each Type of Pet (Millions) Where the Money Goes Percent of all pet spending (2011) 46.3 Dogs 38.9 Cats 11:9 4.2% 7.2% Pet Grooming and Boarding Services 22.4% 27.8% 38.4% Freshwater Fish Supplies/ Over-the- Counter Medicine Live Animal Purchases Vet Care Food 5.7 Birds 14% Small Animals UNSURE 4.6 Life-Saving Treatment 10% Reptiles $3,000+ According to a recent survey by Kroger, most Americans would 2.4 willingly pay up to $1,000 on life-saving medical treatment for their pets. Ten percent say they would pay $3,000 or more 15% Horses $1,000-$3,000 to save their pet's life. 0.7 Saltwater Fish 61% $100 - $1,000 Sources: AMERICAN PET PRODUCTS ASSOCIATION NATIONAL PET OWNERS SURVEY (2011 - 2012) I KROGER, CO. A COLLABORATION BETWEEN GOOD AND COLUMN FIVE .........................