Spending Money on Your Honey: The Valentine's Day Gift Economy

SPENDING MONEY ON YOUR HONEY: savings.com WHAT WILL YOU SPEND TO GET YOUR VALENTINE THE PERFECT GIFT LOVE IS IN THE AIR: SPENDING ON THE RISE The average person will shell out $116.21 on traditional merchandise this Valentine's Day, up 11% over last year's A majority (59%) of gift spending this year will be for a spouse or Average Valentine's Day Spending Average Valentine's Day Spending on a Spouse or Significant Other significant other. $150 $122.98 |$119.67 $103.00. $116.21 $103.00 $125 $102.50 $80.29 $79.99 $100 $68.98 $67.22 $63.34 ...... $75 ....... $50 ..... $25 2010 2011 2008 2009 2007 MOST POPULAR SHOPPING DESTINATIONS Specialty Stores 19.3% While spending is on the rise, shoppers still favor Percent of consumers who will shop at the following stores. Online Stores 18.1% gifts by brnängnt discount stores and Discount Stores 36.6% shopping online. Department Stores 30.5% Jewelry Store Local Florist 9.5% 16.8% 40% 50% 10% 20% 30% 0% As usual, men will spend the most on Valentine's Day gifts. The average man plans THIS YEAR, HOW MUCH DO YOU PLAN ON to spend more than twice as much ($158.71) as the average woman ($75.79) - perhaps suggesting men are ignoring the "it's the thought that counts" sentiment this year. SPENDING ON VALENTINE'S DAY GIFTS? Net Sales in Billlions $X.XX Average cost to buyer XX.X% Percent Buying $X.XXB 2 B 2.5 B 3 B 3.5 B 4 B 1 B 1.5 B ................... • $15.52 With age comes more saving. Adults 25-34 will spend an average of $189.97, compared to the $60.22 adults Greeting Cards 52.1% $1.09B 65+ will spend. Candy 47.5% $1.45B $22.63 $3.36B $71.76 An Evening Out 34.6% 34.3% $1.71B $36.78 Flowers $3.54B $151.53 17.3% Jewelry 14.4% $1.62B $83.56 Clothing Gift Cards / 12.6% $1.52B • $88.56 Gift Certificate WHO SEES THE HIGHEST GROWTH? In 2010, Gourmet Food and Flowers were the most sought after coupons. Gourmet Food increased 425% during the first days of February, while Flowers increased 250%. Additionally, Intimates increased 300% at the beginning of the month. VALENTINE'S DAY SAVERS More consumers search Savings.com for deals and coupons leading up to Valentine's Day. These categories saw the highest growth in 2010. 6000 Flowers/Gifts 5000 Gourmet Food 4000 3000 2000 VALENTINE'S DAY 1000 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 Days in February Sources: nrf.com | marketingforcast.com | savings.com Sought after deals SPENDING MONEY ON YOUR HONEY: savings.com WHAT WILL YOU SPEND TO GET YOUR VALENTINE THE PERFECT GIFT LOVE IS IN THE AIR: SPENDING ON THE RISE The average person will shell out $116.21 on traditional merchandise this Valentine's Day, up 11% over last year's A majority (59%) of gift spending this year will be for a spouse or Average Valentine's Day Spending Average Valentine's Day Spending on a Spouse or Significant Other significant other. $150 $122.98 |$119.67 $103.00. $116.21 $103.00 $125 $102.50 $80.29 $79.99 $100 $68.98 $67.22 $63.34 ...... $75 ....... $50 ..... $25 2010 2011 2008 2009 2007 MOST POPULAR SHOPPING DESTINATIONS Specialty Stores 19.3% While spending is on the rise, shoppers still favor Percent of consumers who will shop at the following stores. Online Stores 18.1% gifts by brnängnt discount stores and Discount Stores 36.6% shopping online. Department Stores 30.5% Jewelry Store Local Florist 9.5% 16.8% 40% 50% 10% 20% 30% 0% As usual, men will spend the most on Valentine's Day gifts. The average man plans THIS YEAR, HOW MUCH DO YOU PLAN ON to spend more than twice as much ($158.71) as the average woman ($75.79) - perhaps suggesting men are ignoring the "it's the thought that counts" sentiment this year. SPENDING ON VALENTINE'S DAY GIFTS? Net Sales in Billlions $X.XX Average cost to buyer XX.X% Percent Buying $X.XXB 2 B 2.5 B 3 B 3.5 B 4 B 1 B 1.5 B ................... • $15.52 With age comes more saving. Adults 25-34 will spend an average of $189.97, compared to the $60.22 adults Greeting Cards 52.1% $1.09B 65+ will spend. Candy 47.5% $1.45B $22.63 $3.36B $71.76 An Evening Out 34.6% 34.3% $1.71B $36.78 Flowers $3.54B $151.53 17.3% Jewelry 14.4% $1.62B $83.56 Clothing Gift Cards / 12.6% $1.52B • $88.56 Gift Certificate WHO SEES THE HIGHEST GROWTH? In 2010, Gourmet Food and Flowers were the most sought after coupons. Gourmet Food increased 425% during the first days of February, while Flowers increased 250%. Additionally, Intimates increased 300% at the beginning of the month. VALENTINE'S DAY SAVERS More consumers search Savings.com for deals and coupons leading up to Valentine's Day. These categories saw the highest growth in 2010. 6000 Flowers/Gifts 5000 Gourmet Food 4000 3000 2000 VALENTINE'S DAY 1000 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 Days in February Sources: nrf.com | marketingforcast.com | savings.com Sought after deals SPENDING MONEY ON YOUR HONEY: savings.com WHAT WILL YOU SPEND TO GET YOUR VALENTINE THE PERFECT GIFT LOVE IS IN THE AIR: SPENDING ON THE RISE The average person will shell out $116.21 on traditional merchandise this Valentine's Day, up 11% over last year's A majority (59%) of gift spending this year will be for a spouse or Average Valentine's Day Spending Average Valentine's Day Spending on a Spouse or Significant Other significant other. $150 $122.98 |$119.67 $103.00. $116.21 $103.00 $125 $102.50 $80.29 $79.99 $100 $68.98 $67.22 $63.34 ...... $75 ....... $50 ..... $25 2010 2011 2008 2009 2007 MOST POPULAR SHOPPING DESTINATIONS Specialty Stores 19.3% While spending is on the rise, shoppers still favor Percent of consumers who will shop at the following stores. Online Stores 18.1% gifts by brnängnt discount stores and Discount Stores 36.6% shopping online. Department Stores 30.5% Jewelry Store Local Florist 9.5% 16.8% 40% 50% 10% 20% 30% 0% As usual, men will spend the most on Valentine's Day gifts. The average man plans THIS YEAR, HOW MUCH DO YOU PLAN ON to spend more than twice as much ($158.71) as the average woman ($75.79) - perhaps suggesting men are ignoring the "it's the thought that counts" sentiment this year. SPENDING ON VALENTINE'S DAY GIFTS? Net Sales in Billlions $X.XX Average cost to buyer XX.X% Percent Buying $X.XXB 2 B 2.5 B 3 B 3.5 B 4 B 1 B 1.5 B ................... • $15.52 With age comes more saving. Adults 25-34 will spend an average of $189.97, compared to the $60.22 adults Greeting Cards 52.1% $1.09B 65+ will spend. Candy 47.5% $1.45B $22.63 $3.36B $71.76 An Evening Out 34.6% 34.3% $1.71B $36.78 Flowers $3.54B $151.53 17.3% Jewelry 14.4% $1.62B $83.56 Clothing Gift Cards / 12.6% $1.52B • $88.56 Gift Certificate WHO SEES THE HIGHEST GROWTH? In 2010, Gourmet Food and Flowers were the most sought after coupons. Gourmet Food increased 425% during the first days of February, while Flowers increased 250%. Additionally, Intimates increased 300% at the beginning of the month. VALENTINE'S DAY SAVERS More consumers search Savings.com for deals and coupons leading up to Valentine's Day. These categories saw the highest growth in 2010. 6000 Flowers/Gifts 5000 Gourmet Food 4000 3000 2000 VALENTINE'S DAY 1000 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 Days in February Sources: nrf.com | marketingforcast.com | savings.com Sought after deals SPENDING MONEY ON YOUR HONEY: savings.com WHAT WILL YOU SPEND TO GET YOUR VALENTINE THE PERFECT GIFT LOVE IS IN THE AIR: SPENDING ON THE RISE The average person will shell out $116.21 on traditional merchandise this Valentine's Day, up 11% over last year's A majority (59%) of gift spending this year will be for a spouse or Average Valentine's Day Spending Average Valentine's Day Spending on a Spouse or Significant Other significant other. $150 $122.98 |$119.67 $103.00. $116.21 $103.00 $125 $102.50 $80.29 $79.99 $100 $68.98 $67.22 $63.34 ...... $75 ....... $50 ..... $25 2010 2011 2008 2009 2007 MOST POPULAR SHOPPING DESTINATIONS Specialty Stores 19.3% While spending is on the rise, shoppers still favor Percent of consumers who will shop at the following stores. Online Stores 18.1% gifts by brnängnt discount stores and Discount Stores 36.6% shopping online. Department Stores 30.5% Jewelry Store Local Florist 9.5% 16.8% 40% 50% 10% 20% 30% 0% As usual, men will spend the most on Valentine's Day gifts. The average man plans THIS YEAR, HOW MUCH DO YOU PLAN ON to spend more than twice as much ($158.71) as the average woman ($75.79) - perhaps suggesting men are ignoring the "it's the thought that counts" sentiment this year. SPENDING ON VALENTINE'S DAY GIFTS? Net Sales in Billlions $X.XX Average cost to buyer XX.X% Percent Buying $X.XXB 2 B 2.5 B 3 B 3.5 B 4 B 1 B 1.5 B ................... • $15.52 With age comes more saving. Adults 25-34 will spend an average of $189.97, compared to the $60.22 adults Greeting Cards 52.1% $1.09B 65+ will spend. Candy 47.5% $1.45B $22.63 $3.36B $71.76 An Evening Out 34.6% 34.3% $1.71B $36.78 Flowers $3.54B $151.53 17.3% Jewelry 14.4% $1.62B $83.56 Clothing Gift Cards / 12.6% $1.52B • $88.56 Gift Certificate WHO SEES THE HIGHEST GROWTH? In 2010, Gourmet Food and Flowers were the most sought after coupons. Gourmet Food increased 425% during the first days of February, while Flowers increased 250%. Additionally, Intimates increased 300% at the beginning of the month. VALENTINE'S DAY SAVERS More consumers search Savings.com for deals and coupons leading up to Valentine's Day. These categories saw the highest growth in 2010. 6000 Flowers/Gifts 5000 Gourmet Food 4000 3000 2000 VALENTINE'S DAY 1000 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 Days in February Sources: nrf.com | marketingforcast.com | savings.com Sought after deals SPENDING MONEY ON YOUR HONEY: savings.com WHAT WILL YOU SPEND TO GET YOUR VALENTINE THE PERFECT GIFT LOVE IS IN THE AIR: SPENDING ON THE RISE The average person will shell out $116.21 on traditional merchandise this Valentine's Day, up 11% over last year's A majority (59%) of gift spending this year will be for a spouse or Average Valentine's Day Spending Average Valentine's Day Spending on a Spouse or Significant Other significant other. $150 $122.98 |$119.67 $103.00. $116.21 $103.00 $125 $102.50 $80.29 $79.99 $100 $68.98 $67.22 $63.34 ...... $75 ....... $50 ..... $25 2010 2011 2008 2009 2007 MOST POPULAR SHOPPING DESTINATIONS Specialty Stores 19.3% While spending is on the rise, shoppers still favor Percent of consumers who will shop at the following stores. Online Stores 18.1% gifts by brnängnt discount stores and Discount Stores 36.6% shopping online. Department Stores 30.5% Jewelry Store Local Florist 9.5% 16.8% 40% 50% 10% 20% 30% 0% As usual, men will spend the most on Valentine's Day gifts. The average man plans THIS YEAR, HOW MUCH DO YOU PLAN ON to spend more than twice as much ($158.71) as the average woman ($75.79) - perhaps suggesting men are ignoring the "it's the thought that counts" sentiment this year. SPENDING ON VALENTINE'S DAY GIFTS? Net Sales in Billlions $X.XX Average cost to buyer XX.X% Percent Buying $X.XXB 2 B 2.5 B 3 B 3.5 B 4 B 1 B 1.5 B ................... • $15.52 With age comes more saving. Adults 25-34 will spend an average of $189.97, compared to the $60.22 adults Greeting Cards 52.1% $1.09B 65+ will spend. Candy 47.5% $1.45B $22.63 $3.36B $71.76 An Evening Out 34.6% 34.3% $1.71B $36.78 Flowers $3.54B $151.53 17.3% Jewelry 14.4% $1.62B $83.56 Clothing Gift Cards / 12.6% $1.52B • $88.56 Gift Certificate WHO SEES THE HIGHEST GROWTH? In 2010, Gourmet Food and Flowers were the most sought after coupons. Gourmet Food increased 425% during the first days of February, while Flowers increased 250%. Additionally, Intimates increased 300% at the beginning of the month. VALENTINE'S DAY SAVERS More consumers search Savings.com for deals and coupons leading up to Valentine's Day. These categories saw the highest growth in 2010. 6000 Flowers/Gifts 5000 Gourmet Food 4000 3000 2000 VALENTINE'S DAY 1000 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 Days in February Sources: nrf.com | marketingforcast.com | savings.com Sought after deals SPENDING MONEY ON YOUR HONEY: savings.com WHAT WILL YOU SPEND TO GET YOUR VALENTINE THE PERFECT GIFT LOVE IS IN THE AIR: SPENDING ON THE RISE The average person will shell out $116.21 on traditional merchandise this Valentine's Day, up 11% over last year's A majority (59%) of gift spending this year will be for a spouse or Average Valentine's Day Spending Average Valentine's Day Spending on a Spouse or Significant Other significant other. $150 $122.98 |$119.67 $103.00. $116.21 $103.00 $125 $102.50 $80.29 $79.99 $100 $68.98 $67.22 $63.34 ...... $75 ....... $50 ..... $25 2010 2011 2008 2009 2007 MOST POPULAR SHOPPING DESTINATIONS Specialty Stores 19.3% While spending is on the rise, shoppers still favor Percent of consumers who will shop at the following stores. Online Stores 18.1% gifts by brnängnt discount stores and Discount Stores 36.6% shopping online. Department Stores 30.5% Jewelry Store Local Florist 9.5% 16.8% 40% 50% 10% 20% 30% 0% As usual, men will spend the most on Valentine's Day gifts. The average man plans THIS YEAR, HOW MUCH DO YOU PLAN ON to spend more than twice as much ($158.71) as the average woman ($75.79) - perhaps suggesting men are ignoring the "it's the thought that counts" sentiment this year. SPENDING ON VALENTINE'S DAY GIFTS? Net Sales in Billlions $X.XX Average cost to buyer XX.X% Percent Buying $X.XXB 2 B 2.5 B 3 B 3.5 B 4 B 1 B 1.5 B ................... • $15.52 With age comes more saving. Adults 25-34 will spend an average of $189.97, compared to the $60.22 adults Greeting Cards 52.1% $1.09B 65+ will spend. Candy 47.5% $1.45B $22.63 $3.36B $71.76 An Evening Out 34.6% 34.3% $1.71B $36.78 Flowers $3.54B $151.53 17.3% Jewelry 14.4% $1.62B $83.56 Clothing Gift Cards / 12.6% $1.52B • $88.56 Gift Certificate WHO SEES THE HIGHEST GROWTH? In 2010, Gourmet Food and Flowers were the most sought after coupons. Gourmet Food increased 425% during the first days of February, while Flowers increased 250%. Additionally, Intimates increased 300% at the beginning of the month. VALENTINE'S DAY SAVERS More consumers search Savings.com for deals and coupons leading up to Valentine's Day. These categories saw the highest growth in 2010. 6000 Flowers/Gifts 5000 Gourmet Food 4000 3000 2000 VALENTINE'S DAY 1000 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 Days in February Sources: nrf.com | marketingforcast.com | savings.com Sought after deals