Solopreneurs: How We Market Online (What's Working, What's Not)

How We Market Online SOLOPRENEURS 2012 More than 1,160 self-defined solo professionals were surveyed during May-June 2012. This is what they said about how they market themselves, how well those efforts worked for them and what they felt was was their biggest source of "pain." How do you compare? #1 Marketing Challenge 1,164 responses Time Mgmt (40.0%) Mastering Technology (14.0%) 32% aged 41 to 50 Other (7.0%) "My plate is 40% FULL. I have to do everything myself." -Skills (6.0%) BrandMessage (21.0%) -Money (12.0%) We asked: What's the #1 Marketing Challenge you're dealing with today? Note: Skills applies to other than technology 3 out of 4 respondents I'm stuck on how to market myself without 21% feeling like a sleazy used-car salesman. are women 900 SOCIAL MEDIA USE 800 700 How many times a week do you post to... 600 Facebook Page Pinterest 500 Facebook Group Linkedin 400 300 Google+ Twitter 200 100 O to 1 to 3 4 to 7 8 to 15 16 to 25 26 to 50 51 to 100 100+ Satisfaction Levels with Social Media Unsatisfied Neutral Satisfied 32% 37% 31% 26% = Somewhat satisfied 5% = VERY satisfied How happyare you with the resuls you're geting from ALL your social medja e forts ? 9% = VERY unsatisfied 23% = Somewhat unsatisfied EMAIL MARKETING HOWOFTEN (&FOR WHAT) DO YOUMAIL? 32% Solo Offers (6.4%) 1-3x/month (18.1%) 1x/week (7.4%) Are unhappy with the results Blog Posts (36.2%) None (7.4%) they're getting from email marketing Split-testing (2.1%) Autoresponders (11.7%) Launches (10.6%) CONTENT MARKETING HOW OFTENDO YOUBLOG? Are somewhat to very happy with the results 40% they're getting from content marketing Often/Weekly (65.4%)- -Never (5.8%) < 12x/Year (10.7%) 2 - 3x/Month (18.0%) WEBINARS HOW OFTENDO YOUUSEA WEBINAR TOMARKET? 10% Zero (43.4%)- 1- 3x/month (8.8%) Regular Learning Series 1x/ week + (3.4%) 13% <12 x/year (44.4%) Joint Venture Projects Satisfaction Levels with Webinars Neutral Satisfied 36% 57% 7% 5% = Somewhat satisfied 2% = VERY satisfied How happyare you with the resulIs you're getting from your 20% = VERY unsatisfied 16% = Somewhat unsatisfied we binars HOW HAPPY ARE YOU WITH YOUR WEBSITE? Good Design Not Working No Traffic Good Traffic Sales! 5% 16% 45% 30% 5% ONLINE ADVERTISING HOW OFTENDO YOUUSE? Sometimes (27.5%)- Only when l'm launching Regularly! - Often (17.4%) Either I don't know how, or it's never worked for me so I stopped Never (55.1%)- OVERALL SATISFACTION HOWHAPPY ARE YOU WITH YOUR OVERALL MARKETING STRATEGY ANDIMPLEMENTATIONEFFORTS? 7% 10% 39% 40% 5% HOWLONGHAVE YOU BEEN AT THIS? 32% Coaches/Consultants 9% Support/Freelancer 12% Professional Services 46% Creative/Other > 10 years 6 to 10 years 3 to 5 years 1 to 2 years Less than 1 year 100 200 300 400 500 TOREAD THE FULL SURVEYREPORT,GO TO: THEWORDCHEF.COM Copyright (c) 2012| theWordChef.com