Social Yorkshire 2012

Social Yorkshire A report by Aberfield Communications into the use of social media by the region's top 150 companies. The Key Statistics 29% 34% "are "of companies have по восlal media presence." medium users..." 10% 27% Tutter and y Facebook f "are light "are Tutter heavy Aross all or most platforms V in 8+f users..." Usage by Plattorm 29% Non Users 49% Twitter 42% Facebook 37% fO Twitter & Facebook 20% LinkedIn 19% Google+ Almcst half 149X) have official Twitter page but many have posted very few tweets and/cer have fewer than 100 followers, and only exceptional few have 1000+ Facobook fans. YouTube 4% O Pinterest Of those who have some social media presence 68%O 59%O Twitter Facebook 28%O LinkedIn 26% Google+ 22% Have Uplooded %6 VouTube to YouTube channel Pinterest essage purch This docur Comparisons with all 'UK businesses emove uct at www Yorkshire UK 49% 44% 42% 61% in 20% 30% 19% 33% Typelogies Ostriches No apparent presemoe in social medis. Are thery burying their haads in the sandi Examples. Alied Class, Country Seyle Foods, Pullers Foods, Yarkahire Building sociely -------------------------------- Meerkats Pupped their hends up to set up cn Twitter oe Fucebook, but appear Cautious about responding to opportunities to developa preseno. Examples. Car Care Han, Croda înternarional, DFS Furniture Swift Group --..-- .... Magpies Most common type. Appear to establish n presemon and get irvohved when it's "new and shiny", bat no vidence of any attempt to sustain audienee engagment Exumples. Araald Laver, Costeulter, Skipton Building Society. Pace ple ------------------------------------------ Monkeys Strong presence across networks, but emphasis apparently on activity and audience-build ing, rather than resal engaument. May lack strategie focus. Examples. Hallmark Cards, Insiglt Dirvet (UKI, Irwix Mitchell, Murshalls ple, Sapertrvak -----------------....... Lions Kings of the social media jungle. Communicating amd engaging. Posting and responding. Bnables them to positively infloence how their audiemces perceive their brands and basinesses. Exumples: Go Outdoors, Maplin, Premier Rarnel, LA Pitness Yarkshire Water Research by Aberfield Communications, July 2012. Weh: www.nberfield com Twitter: aberfieldpe * Based on the 150 companies in the BDO Yorkshire Report 2012