The Social Olympics Buzz

THE SOCIAL What's buzzing so far during the 2012 Summer Games OLYMPICS B UZ Z JULY 27 - AUGUST 6 Olympics by the Numbers Total Number of Olympic Tweets Average Tweets Per Minute 28,442,407 1,975 Peak Tweets Per Minute Compare To: 2012 American Idol 23,876 13,366 The Royal Wedding 6.369 2012 Summer Games Aug 6 at 5:16 PM EST Top 5 Most Tweeted About Olympic Athletes Michael Phelps 574,515 Lebron James 506,804 Tom Daley 425,363 Usain Bolt 338,822 Kevin Durant 276,729 TOTAL TWEETS 300,000 400,000 500,000 600,000 Top 5 Most Tweeted About Olympic Sports O Total Tweets Swimming 504,965 100,000 C) 500,000 Gymnastics 366,237 Basketball 346,687 Soccer 243,671 200,000 400,000 Volleyball 206,030 300,000 Top 3 Most Retweeted Tweets 2. Team GB 1 TEAM GB @TeamGB RT if you think Danny Boyle, thousands of Niall Horan @NiallOfficial volunteers & all associated with "Isles of Wonder" did us proud tonight #OpeningCeremony love the olympics coz it brings all countries together! all the different countries flags together in the crowd Gabrielle Douglas @gabrielledoug Let all that I am praise the LORD; may I never forget the good things he does for me. 3 Mass Relevance enables you to aggregate, filter, and integrate Mass Relevance social content into any brand or media experience. y @MassRelevance www.MassRelevance.com Contact Us: 888.330.6441 Data sourced from Mass Reievance streams powering NBC.com Twitter Tracker *Source: ABC News