Social Media for Small Businesses

Social Media for Small Businesses Survey to 500 small business owners in December 2011 ALOT 18% A LITTLE BIT 56% NOT AT ALL 26% Does your organisation currently use Social Media? PARTNERSS IMPROVED-CUSTOMER-ENGAGEMENT THOUGHT-LEADERSHIPS sO LEAD- PARTNERSHIPS THOUGHT-LE ERATION What is your priority for using Social Media in your organisation? -AWARENES THOUGHT-LEADERSHIP LEAD-GENERATION Increase brand awareness 26% Improved customer engagement 24% Lead generation 21% Unsure where to start 8% THOUGHT-LEADERSHIP BRAND-AWARENESS Improve search rankings 7% New business partnerships 5% Other 4% Thought leadership 1% IMPROVED-CUSTOMER-ENGAGEMENT BRANURA INSURERENES D-AWARENMARENESS LEAD GENERATION BRANU How long have you been using Social Media in your organisation? 8 If you have not Other implemented Social 7 Security concerns Media within your NO PLANS 13% Too much to manage organisation, 6% UNDER PLAN TO USE 1 YEAR Management of negativity % why? 25% 14% JUST Not enough man power STARTED, OVER 17% 19% 1 YEAR 3 29% Not enough time | 25% 2 Not enough knowledge Already implemented 26% What Social 55% 48% 40% 17% 17% 17% 3% 1% Media f in You Tube platforms 8+ do you use in your organisation? 0-10% 25% NO 85% 11-20% 8% 21-30% 3% 31-40% | 1% How much of 41-50% 1% your current marketing 75% YES 51-60% (o.1% 61-70% (0.1% 71-80% ( 0.1% 81-90% 0% 91-100% 0% spend goes towards Social Media? Does your organisation currently use Social Media? Marketing Department Managing Director Administrator HR Social Media employee Other - Nobody PR Outside source IT 43% 20% 9% 7% 6% 6% 4% 3% 3% 2% Who do you think should be responsible for Social Media within your organisation? Over the next year will you be making any additional investments in Social Training Days 50% Guides & Whitepapers Media? 49% Which of the following would Move away 6% Webinars Yes 53% you be interested in to assist with your organistions 201 Other social media strategy? Consultancy 10% No change 41% Outsourcing 66% 14% 10% With regards to Social Media marketing, how would 田 コ 田 田 コ 田 your organisation look at managing this? Implement Consultancy for Other Outsource it in house structure, then internally manage Survey completed and results compiled by Inbox Insight (www.inboxinsight.co.uk) InboxInsight UNSURE PARTNERSHIPS -GENERATION AND-AWARENES