Social Media Managers Going Gangnam Style

Social Media Managers going Gangnam Style Psy's "Gangnam Style" recently became the world's most viewed YouTube video ever. Here's how social media managers from around the world took this media phenomenon and helped their brands go Gangnam Style across the social web. UUNMETRIC SCORE The Unmetric Score takes in to account various metrics, weighted and blended together to create a single benchmarkable score. The map shows the location of brands going Gangnam Style and their respective Unmetric Scores. Size of the circles shows the Unmetric Score PEPSI VIRGIN MEDIA NEXT M&Ms 29 28 MCDONALD'S 34 SHARPIE CADBURY'S CELEBRATIONS 56 59 25 23 22 ESET 82 26 FLIPKART 40 56 RED BULL RACING 40 43 31 AMUL : INTEL HYUNDAI IC 65 22 - STARBUCKS EBAY EA SPORTS FIFA ... PIZZA HUT 25 VODAFONE zoozoos 20 KFC NESCAFÉ DOLCE GUSTO Abercrombie's Unmetric score not available ENGAGEMENT O METER Real scale The Unmetric Engagement Score is calculated based on the number of Likes, Comments, Shares and Estimated Impressions that each post gets. This chart shows how well different brands connected with their fans for their version of Gangnam Style. INTEL 3,100 USA Intel 3,073 3,000- O 509,020 13,108 41,533 RED BULL RACING UK 2,000- 1,982 O 47,734 1,094 7,897 IC Dubai 1,900 O 60,982 P 3,439 E 15,584 1,802 1,800 ABERCROMBIE KIDS USA GANGNAM STYLE 1,430 O 10,786 Q 683 5,888 CADBURY'S CELEBRATIONS 1,400 Opan M&Ms USA 620,055 O 309 3,949 A29,9450394 2474 VODAFONE ZOozoos India 400 2,3812 O893D3,529 MCDONALD'S Sweden GONCANG DAN NIMAT 337 300 D15 SHARPIE 289 USA 242 A 19,175 O 251 D 1973 233 AMUL India 217 Open Gangnamu. 211 200 NESCAFÉ DOLCE GUSTO Singapore EA SPORTS FIFA UK 3,807 Qe D1232 168 KFC Australia 21624 D916 2793 STARBUCKS Malaysia 114 GANGNAM ENOUGH 100 105 2,6840 110 G277 HYUNDAI USA 99 EBAY USA 60 O 1536 O 101 P375 6,640 31 FLIPKART Inda 29 27 UPEN GANGNAM STYLE PIZZA HUT Malaysia O 1276 P37 209 ESET Czech Republic PEPSI NEXT USA O920 O13 P134 VIRGIN MEDIA LIK 107 E 15 GANGNAM STYLE STATISTICS YouTube 845,851,259 Ebay KFC Pizza Hut 1,000,000,000 Nescafe Dolce ICC Gusto 750,000,000 McDonald's Amul EA Sports FIFA ESET Virgin Media Cadbury's Celebrations Hyundai 500,000,000 Starbucks Sharpie M&Ms Red Bull Vodafone Intel 250,000,000 Pepsi Zoozoos Flipkart Next Abercrombie Kids 15 20 25 31 10 15 20 25 зо 10 15 20 25 30 5 10 15 20 25 31 5 10 15 20 28 July August September October November SHORTY AWARDS The Shorty Industry Awards honor the talented agencies, brands, and industry leaders behind the best social media channels, viral campaigns, websites, games, and applications. The Social Media Manager of the Year Award, presented by Unmetric, the social media benchmarking company, honors the social media manager from a consumer facing brand or agency that has gone above and beyond in managing their brand's social presence to effectively enhance the company's image, likeability, engagement and marketing effectiveness. For more information, or to submit your nomination for an award, visit www.shortyawards.com uNmetric About Unmetric Unmetric Inc. is headquartered in New York, NY and works with clients across the world. The Unmetric platform was established to give Fortune 500 companies and other large global brands and agencies key performance data around which they could benchmark their social media efforts and answer the question "Are we doing well?". For more information, visit www.unmetric.com, check out our blog at http://blog.unmetric.com or email us at [email protected]