The Social Media Landscape in China

THE SOCIAL MEDIA LANDSCAPE IN CHINA "China has the most complex, fragmented and developed social media landscape in the world with a unique online culture that requires its own specialized understanding." Sam Flemming, CIC Chairman and Founder As of 2010, China has 2.08 billion world netizen population; 30% of the world's overall population. 457 million Internet users I 23.2% of the world's netizens are in China. By 2015, China's netizens will ... 1235 million social networkusers 1294 million blog users 1148 million BBS users 1284 million online video users be spending 2 billion hours online a day. DIANPING.COM SINA WEIBO GC TUDOU.COM FANFOU.COM MICRO-BLOG 1ST wave CUSTOMER VIDEO MICRO-BLOG 2ND wave 2010 REVIEW XIAONEI.COM 2008 51.COM 1994 China's first Bulletin 1ST wave SNS 2006 Board System (BBS), online discussion forum, 2004 2009 1999 2007 Shuguang BBS launched. GROUP PURCHASE 2005 MEITUAN 2002 Q&A LBS INSTANT BLOG BAIDU ZHIDAO JIEPANG 1994 MESSAGING BLOGBUS WIKI 2ND wave SNS TENCENT QQ BLOGCN.COM BAIDUBAIKE KAIXINO01 457 MILLION GC 384 Netizens 298 MILLION MILLION Netizens 253 210 Netizens MILLION MILLION 2010 Netizens Netizens 2009 2008 137 111 2007 MILLION 2006 MILLION Netizens Netizens 2004 2005 From 2004 to 2010, Chinese Internet user base BBS Video IM SNS increased by 312% Blog Microblog GC CREATORS CRITICS COLLECTORS JOINERS SPECTATORS INACTIVES 73% 51% 24% Proportion of 37% 24% 21% 18% American netizens who create content; substantially lower than the proportion of Chinese netizens at U.S. CHINA 17% 37% 32% 44% 44% 46% 79% Formore information: About CIC: www.slidesh are.net/CIC_China CIC is China's leading social business intelligence provider. CIC en ables bu sinesses to fully leverage the power of social media and Internet Word of Mouth (IWOM) intelligence across the organization. Sources: CIC Social Business White Paper Topic 1 The 27th Statistical Survey Report about Internet Development in China by CNNIC, Jan 2011 Forrester Research Consumer Technographics data The Boston Consulting Group (BCG): China's Digital Generations 2.0, May 2010 Site: www.ciccorporate.com SINAWeibo: weibo.com/seeisee Blog: www.seeisee.com/sam email: [email protected] Infographics powered by CIC Source: Forrester Research CHINA & WORLD NETIZEN POPULATION SOCIAL MEDIA HISTORY SOCIAL MEDIA PENETRATION TREND CHINA vs. U.S. NETIZEN BEHAVIOR ----.---