Social Media Insights: Men Are Cheap

MEN ARE CHEAP resolution KENSHOO social" media View full report @ Kenshoo.com/MenAreCheap or ResolutionMedia.com/white-papers/MenAreCheap EFFICIENT GENDER TARGETING WITH FACEBOOK ADS Women outnumber men on Facebook... Available Target Audience for Facebook Ads MALES FEMALES 42% 58% ..but marketers spend more money targeting men on Facebook. As a result, men are served more ads on Facebook and they respond by clicking more often. Budget Allocation for Facebook Ads Impression Volume Click Volume for MALES FEMALES for Facebook Ads Facebook Ads 53% 47% MALES MALES 58% 60% 42 40% FEMALES FEMALES Men are also less expensive to reach with Facebook ads. Cost-Per-Thousand (CPM)Impressions for Facebook Ads Cost per Click (CPC) Impressions for Facebook Ads $0.25 S0.80 S0.70 $0.20 %24 $0.60 %24 $015 50.50 %24 %24 $0.40 $0.10 S0.30 S0.20 $0.05 S0.10 $0 Female Female Male Therefore, you can reach more of a unique audience when targeting men. And you can afford to show them the same ad more often. Sometimes men just need to be reminded :) Exposure Rate for Facebook Ads Frequency of Facebook Ads 9% 14 8% 12 7% 10 6% Joe's Shoe Sho Jol's Shoe Shop 5% Buy shoes, shoes and more shoes Barky's Shoe Shop Buy heas, fats. and sandets deely discounted pricss Free Shipping Buy shoes, shoes and more shoes at deply dscourted price Free Shpping Becky's Shoe Shoo deep Os piceel Free Shipping y heets fats and 3% Like Free Shpping OLke 1% Female Male Female Male Source: Social Media Insights Part 3 - Men Are Cheap |e 2012, Kenshoo, Inc. and Resolution Media Facebook" is a registered trademark of Facebook, Inc.