Social Media Influence in the Asia-Pacific

Asia-Pacific Social Media Influence Preferred social networks Active users 31m RenRen(China) Facebook 131.8m 8m Zing(Vietnam) CyWorld(S.Korea) 18m 9m Wretch(Taiwan) Mixi(Japan) 14.5m Preferred social media channels Page views/month Social networks Micro blogs Blog platforms Video sharing Professional networks Reference Australia 17,000,000,000 - 60,000,000 - 61,000,000 1,000,000,000 120,000,000 China 3,000,000,000 670,000,000 -280,000,000- 5,600,000,000 India 15,000,000,000 62,000,000 -170,000,000- 1,200,000,0001 120,000,000 Hong Kong 15,300,000,000) 5,700,000 • 24,000,000 650,000,000 54,000,000- Indonesia (6,000,000,000) 120,000,000 -258,000,000- 21,000,000 - Japan 3,300,000,0001 5,010,000,000 5,900,000,000 780,000,000 Malaysia 14,000,000,000 -26,000,000- 185,000,000- 16,000,000 Philippines 15,000,000,000 -56,000,000- - 50,000,000- 6,200,000- Singapore 3,100,000,000 -24,000,000 - -46,300,000- 13,000,000 S.Korea 1,600,000,000• 56,000,000 • 130,000,000 -310,000,000 -23,000,000 - Taiwan 14,000,000,000 3,430,000,000 1960,000,000 -72,000,000 Thailand 17,300,000,000 89,000,000- 45,000,000 - -25,000,000- Vietnam 1,700,000,000• -3,900,000- 26,000,000 -97,000,000 - Burson-Marsteller is the leading public relations consultancy for organizations communicating in Asia-Pacific and intemationally. With a presence in the region dating back to 1973, Burson-Marsteller Asia-Pacific today includes 31 offices and affiliates in 16 countries integrated seamlessly into a global network operating in 98 countries. Our Evidence-Based approach to communications provides our clients with effective, data-driven programs delivered through multiple channels and focused on tangible, measurable results. Our regional community of 1,000+ professionals offers a powerful combination of local knowledge, sector expertise and global reach. Burson Marsteller Burson-Marsteller I Asia-Pacific I Evidence-Based Communications Sources: Google Ad Planner, internetworldstats.com. Google Ad Planner does not include Google.com and local Google search site. Data collection period: 042011