Social Media Do's and Don'ts

Bē De e in MM The o Do's & Don'ts of SOCIAL MEDIA Bê as O in O S AV a g+ne in DO Use as a controversational pathway this is nat an advertisement or newsletter, thisis a way to creat direct engagement with the consumer + Build a strong social network - who will share your content + Be engaging - post and communicate on a regular basis Use SM as a way to research about your competitors and your industry in general - "listen in" on conversations related to your brand on all SM sites to gain profitable insight + Define yourtarget market and how they will create value to your brand + Be a good listener and respond to feedback respectfully and in a timely manner + Create a monthly calendar for scheduling out posts Embrace some negativity from your audience - stu dies show that a little negati vity on a SM site is + Appeal to consumers with image- + Keep mesages consistent with the brand - show brand personality centric content seen as credible DON'T - Use generic and bland marketing techniques - make it in dividual and unique to your brand - Use social media to overtly sell instead use to educate, inform, and entertain to show expertise in the field - Rely on only one SM application - all sites have strengths and weaknesses, leverage and apat each site's Overwhelm followers with too much information at once - choose only high value content to share Be negative - no one likes a naysayer, empha size your strengths instead of putting down your competitors SO, HOW OFTEN SHOULD I POST? Several times a day. Spaced out is okay be cause Twitter stream can fly off your screen so fast One or two times a day is sufficient, otherwise you will overwhelm your followers; every other day tends to get the most interaction in Post enough to remain active, but it's not expected that you be posting constantly mmaustin.com