Social Media & Business

in Social Media & Business Choosing the most effective platform for your business. Why Target Social Media? Social networking is now the No. 1 activity on the web! With social media apps offering notifications, messaging and tagging you potentially have a direct link to (O>») your next customer. Increasing brand Sharing new products awareness or news What's social media's Interacting Receiving vital feedback role in with customers business? Make valuable Create campaigns business relationships or raise awareness and connections. of issues What Options Are There? Profile Based Social sites that are built around a user profile, its connections and status/news updates. People based networks work best with: Services Google+ Facebook Twitter LinkedIn g+ in Social Microblogging service Social Business Identity Networking Connections Visual Based Social sharing sites where emphasis is on media, such as pictures or videos. Visual Based networks work best with: Products Pinterest Instagram YouTube Vine Online Photo Video Motion scrapbook sharing sharing Clips Who Uses Social Media? About three-quarters of all Internet users are members of at least one social network. The Big Five! Registered Users Active Users Facebook Google+ Twitter Instagram Pinterest 1.28 bil. -1 bil. 550 mil. 200 mil. 70 mil. 1.06 bil. -359 mil. 215 mil. 150 mil. 20 mil. A 2/3 69% of Google+ of Pinterest users are users are male female ww. 89% 43% YouTube reaches more adults ..of Internet ages 18-34 than some premium TV channels. users aged 18 to 29 are active on ..of the over 65's are also active on social social networks. media! tfg+ Facebook and Google+ are seeing the biggest growth with 45 to 54 year olds. |189 million of Facebook's users are Twitter's fastest 'mobile only' growing user group is 55 to 64 year olds. Make Your Plan Your Content Market Your Plan Establish Ask yourself, what is your demographic? Is it a visual product or service? Would certain Make sure you're offering valuable, engaging content that won't make your followers switch off. social media outlets be more beneficial? Consistency Is Key Linking Up Don't be afraid to link Make sure your brand is recognisable across all social media platforms, and fits seamlessly with your company's branding style. to other services or products that compliment your own. You may even find you get a few linkbacks in return. The Competition Measuring Your Success Out Check There's no harm in doing some market research on who your competitors are and how they do business. Whatever they do, do it better! Using tools such as Google Analytics to track your social media campaigns is a great way of seeing what's working and what's not. Sources www.wordstream.com/social-media-marketing www.fastcompany.com/ www.jeffbullas.com/2014/01/17/20-social-media-facts-and-statistics-you-should-know-in-2014/ www.expandedramblings.com/index.php/resource-how-many-people-use-the-top-social-media/ Infographic brought to you by MERCHANT MONEY MM FUNDING YOUR BUSINESS SUCCESS www.MERCHANTMONEY.Co.UK