Social Media In Business

SOCIAL MEDIA IN BUSINESS i Strategy www.istrategy2010.com With more people utilising social media technology such as Twitter and Facebook, companies are coming to realise it is another resource to reach their clients. As such, many firms can now be found on a variety of social media networks. Here we take a look at the Fortune Global 100 Companies. 3 Companies Latin America 20 Companies Asia Pacific 29 Companies United States FORTUNE GLOBAL 100 COMPANIES How are the top 100 companies in the world embracing and utilising social media? 48 Companies Europe 65% have a Twitter Account 33% have a Corporate Blog 54% have a Facebook Fan Page 50% have a YouTube Channel 40% in Asia Pacific 33% in Latin America 67% in Latin America 40% in Asia Pacific 71% in Europe 52% in Europe 72% in the United States 69% in the United States TWITTER ACCOUNTS FACEBOOK FAN PAGES Percentage of companies with Twitter accounts by region Percentage of companies with Facebook Fan pages by region 33% in Latin America 25% in Europe 35% in Asia Pacific 52% in Europe 33% in Latin America 59% in the United States 34% in the United States 50% in Asia Pacific YOUTUBE ACCOUNTS CORPORATE BLOGS Percentage of companies with YouTube accounts by region Percentage of companies with corporate blogs by region 79% of companies globally use at least one of the four platforms 20% of companies globally use all four platforms FREQUENCY OF ACTIVITY 82% 68% 59% 36% Percentage of Fortune 100 companies using their Twitter account per week Percentage of Fortune 100 companies using their YouTube account per month Percentage of Fortune 100 companies using their Facebook page per week Percentage of Fortune 100 companies using their corporate blog per month 27 tweets 10 videos 3.6 posts 7 posts on average per week on average per month on average per week on average per month SOCIAL MEDIA IN BUSINESS i Strategy www.istrategy2010.com With more people utilising social media technology such as Twitter and Facebook, companies are coming to realise it is another resource to reach their clients. As such, many firms can now be found on a variety of social media networks. Here we take a look at the Fortune Global 100 Companies. 3 Companies Latin America 20 Companies Asia Pacific 29 Companies United States FORTUNE GLOBAL 100 COMPANIES How are the top 100 companies in the world embracing and utilising social media? 48 Companies Europe 65% have a Twitter Account 33% have a Corporate Blog 54% have a Facebook Fan Page 50% have a YouTube Channel 40% in Asia Pacific 33% in Latin America 67% in Latin America 40% in Asia Pacific 71% in Europe 52% in Europe 72% in the United States 69% in the United States TWITTER ACCOUNTS FACEBOOK FAN PAGES Percentage of companies with Twitter accounts by region Percentage of companies with Facebook Fan pages by region 33% in Latin America 25% in Europe 35% in Asia Pacific 52% in Europe 33% in Latin America 59% in the United States 34% in the United States 50% in Asia Pacific YOUTUBE ACCOUNTS CORPORATE BLOGS Percentage of companies with YouTube accounts by region Percentage of companies with corporate blogs by region 79% of companies globally use at least one of the four platforms 20% of companies globally use all four platforms FREQUENCY OF ACTIVITY 82% 68% 59% 36% Percentage of Fortune 100 companies using their Twitter account per week Percentage of Fortune 100 companies using their YouTube account per month Percentage of Fortune 100 companies using their Facebook page per week Percentage of Fortune 100 companies using their corporate blog per month 27 tweets 10 videos 3.6 posts 7 posts on average per week on average per month on average per week on average per month SOCIAL MEDIA IN BUSINESS i Strategy www.istrategy2010.com With more people utilising social media technology such as Twitter and Facebook, companies are coming to realise it is another resource to reach their clients. As such, many firms can now be found on a variety of social media networks. Here we take a look at the Fortune Global 100 Companies. 3 Companies Latin America 20 Companies Asia Pacific 29 Companies United States FORTUNE GLOBAL 100 COMPANIES How are the top 100 companies in the world embracing and utilising social media? 48 Companies Europe 65% have a Twitter Account 33% have a Corporate Blog 54% have a Facebook Fan Page 50% have a YouTube Channel 40% in Asia Pacific 33% in Latin America 67% in Latin America 40% in Asia Pacific 71% in Europe 52% in Europe 72% in the United States 69% in the United States TWITTER ACCOUNTS FACEBOOK FAN PAGES Percentage of companies with Twitter accounts by region Percentage of companies with Facebook Fan pages by region 33% in Latin America 25% in Europe 35% in Asia Pacific 52% in Europe 33% in Latin America 59% in the United States 34% in the United States 50% in Asia Pacific YOUTUBE ACCOUNTS CORPORATE BLOGS Percentage of companies with YouTube accounts by region Percentage of companies with corporate blogs by region 79% of companies globally use at least one of the four platforms 20% of companies globally use all four platforms FREQUENCY OF ACTIVITY 82% 68% 59% 36% Percentage of Fortune 100 companies using their Twitter account per week Percentage of Fortune 100 companies using their YouTube account per month Percentage of Fortune 100 companies using their Facebook page per week Percentage of Fortune 100 companies using their corporate blog per month 27 tweets 10 videos 3.6 posts 7 posts on average per week on average per month on average per week on average per month SOCIAL MEDIA IN BUSINESS i Strategy www.istrategy2010.com With more people utilising social media technology such as Twitter and Facebook, companies are coming to realise it is another resource to reach their clients. As such, many firms can now be found on a variety of social media networks. Here we take a look at the Fortune Global 100 Companies. 3 Companies Latin America 20 Companies Asia Pacific 29 Companies United States FORTUNE GLOBAL 100 COMPANIES How are the top 100 companies in the world embracing and utilising social media? 48 Companies Europe 65% have a Twitter Account 33% have a Corporate Blog 54% have a Facebook Fan Page 50% have a YouTube Channel 40% in Asia Pacific 33% in Latin America 67% in Latin America 40% in Asia Pacific 71% in Europe 52% in Europe 72% in the United States 69% in the United States TWITTER ACCOUNTS FACEBOOK FAN PAGES Percentage of companies with Twitter accounts by region Percentage of companies with Facebook Fan pages by region 33% in Latin America 25% in Europe 35% in Asia Pacific 52% in Europe 33% in Latin America 59% in the United States 34% in the United States 50% in Asia Pacific YOUTUBE ACCOUNTS CORPORATE BLOGS Percentage of companies with YouTube accounts by region Percentage of companies with corporate blogs by region 79% of companies globally use at least one of the four platforms 20% of companies globally use all four platforms FREQUENCY OF ACTIVITY 82% 68% 59% 36% Percentage of Fortune 100 companies using their Twitter account per week Percentage of Fortune 100 companies using their YouTube account per month Percentage of Fortune 100 companies using their Facebook page per week Percentage of Fortune 100 companies using their corporate blog per month 27 tweets 10 videos 3.6 posts 7 posts on average per week on average per month on average per week on average per month