Social Media and Car Buying Infographic

COMPANY LOGO CARBUYING 2012 Car Buyers Increasingly looking to SOCIAL MEDIA for ADVICE. W Tube O Be e in 47% GROWTH in social 23% of CAR BUYERS media in 2012. say the ask their social 23% 47% media friends for 53% recommendations before visiting a dealer. GROWTH expected in 2012. f 195,000 fans on facebook FIRST in Social Media Reach for Automotive Websites 10x Traffic shot UP in 2012! 53% 19. HOURS of customers prefer to have average time spent online before their 1st dealership interaction online... IS THIS YOUR PREFERENCE? BUYING A CAR Highest growth opportunities by make REQUESTS... 4x more Hyundai Requests 10x more Ford Requests $96,000 average income 18-34 average age PORTRAIT of an ONLINEBUYER 15% more likely to have a college degree 63% FIT OF CAR comes BEFORE price