Social Marketing Compass

SOCIAL Emotions/Sentiment O Channels o Platform • Players MARKETING COMPASS A COMPASS ISA DEVICE FOR DISCOVERING ORIENTATION AND SERVESASA TRUE INDICATOR OF PersICAL DIRECTION. THE SOCIAL MARKETING COMPASS PONTS ABRAND IN A PHYSICAL AND DPERIENTIAL DIRECTON TO GEMUNELY AND EFFECTIVELY CONNECT WITH CUSTOMERS, PEERS, AND INFLUENCERS, MHERE THEY INTERACT AND SEEK GUIDANCE ONLNE. Reciprocation Sincerity Empathy UGC Aggregation Content Crowd Sourced streams Mobile Believable Recognition Micro communities Social dashboard Advocates /Stakeholders Curation Portability Tastemakers Traditional media Events online offline Magic middle Widgets & apps Value proposition BRAND Core Values New influencers Trust agents Bloggers Market makers Search Participation Engagement Content creation Champions engine Forums optimization & groups Social Reward networks l Blogs Social media optimization Resolution Promotion Syndication Honesty Empowerment Humanization BRIAN SOLIS JESS3