The Social Engine of Sport

THE SOCIAL ENGINE OFSPORT kwarter FRESHLY BREWED FROM OCT 2011 SOCIAL NETWORKING HAS PLAYED A MONUMENTAL ROLE IN CHANGING THE WAY FANS CONNECT SPACE HAS TAKEN THE FIELD, LET THE GAMES BEGIN! SHARE THEIR SPORTS. THE SOCIAL SPORTS The revolution of social media has given sports fans a new medium to share and interact with their favorite sports organizations, teams and communities. Fans across the world are using Facebook to declare their interest in sports: DECLARED SPORTS FANS ON facebook WORLDWIDE 29.1 19.6 million 7.2 2.5 million million million Professional sports leagues are utilizing the full advantage of social media's influence and connectivity. 10.5M 2.9M MOST FOLLOWED US SPORTS 3.9M NFL 2.3M ON SOCIAL MEDIA 1.9M 0.7M NHL 0.6M 1.5M Social media users rely on Facebook and Twitter to connect and stay current with their favorite teams. TOP 10 US SPORTS TEAMS FOLLOWED FACEBOOK+TWITTER CHICAGO BULLS ros ANGELES LAKERS cowoYs млм, "HEAT Twitter gives fans access to athlete's everyday life, connecting the fan to the player like never before. TOP TWITTER FOLLOWERS IN SPORTS ОСНОCINCO JAMES 85 32 @SHAQ @OCHOCINCO @TONYHAWK @KINGJAMES 4.3M 2.8M 2.6M 2.5M PLACES CHECKED-IN ON #Z FOURSQUARE ARE STADIUMS TOP SPORTS STADIUM CHECKINS FACEBOOK+FOURSQUARE Cowboys Stadium Dallas AT&T Park 344,481 110,760 San Francisco Rangers Ballpark Dallas 266,087 Sun Life Stadium Miami 83,169 Yankee Stadium New York 241,724 Amway Center Orlando 78,001 Staples Center Los Angeles United Center 175,502 77,174 Chicago IE Madison Square Garden New York 126,646 Reliant Stadium Houston 66,276 World sporting events and the frequency of related tweets WOMEN WORLD CUP 2011* 7,196 TWEETS /SECOND O CRECORD HOLDER) SUPERBOWL 2011 4,064 TWEETS /SECOND MEN'S FIFA WORLD CUP 2010 3,283 TWEETS /SECOND O NBA FINALS 2010 3,085 TWEETS /SECOND O This sports related social activity is bringing more emotion and dedication out of fans. 40. OF FANS REPORT THAT THEY'VE BECOME BIGGER FANS OF THEIR SPORT SINCE STARTING TO USE SOCIAL MEDIA TO FOLLOW THEIR FAVORITE TEAM f BUT THE SOCIAL SPORTS REVOLUTION HAS ONLY JUST GOTTEN STARTED AND FANS ARE YEARNING FOR MORE. 181. OF FANS AGREE THAT SPORTS VIEWING SHOULD BE MORE INTERACTIVE Listen to me ! 68% OF FANS AGREE THAT THEY DO NOT FEEL ACKNOWLEDGED OR REWARDED FOR THEIR SUPPORT 86% The second screen is the next step in the social experience OF MOBILE DEVICE USERS ARE USING THEIR DEVICE WHILE WATCHING TELEVISION JONIS 10 kwarter WE BRING THE STADIUM TO YOU Kwarter is a Sports Social Network on your iPhone and iPad. It's a fun and social way to connect with your friends during live games, share comments and photos and collect unique In-Game Trophies based upon real-time game circumstances or player performance. Kwarter keeps track of your game history and rewards fan engagement. www.kwarter.com Follow us on Twitter: @kwartr Available on the App Store Like us on Facebook: facebook.com/kwarter This infographic is brought to you in partnership with Activ8Social ASS Sports and Entertainment Social Media Strategies Website: a8s.com | Twitter: @activ8social | Facebook: fb.com/activ8social Sources: Facebook, Twitter, Foursquare, Kwarter, Yahoo! Advertising, Catalyst Media. Credits: Kwarter, R. Clediere. Logo used are NHL, MLB, NBA, NFL, Twitter, Facebook and Foursquare trademarks with all rights reserved. Kwarter is not affiliated to NHL, MLB, NBA, NFL, Twitter, Facebook and Foursquare. 5.6M 4.9M 4.3M 2.1M 12.6M ......