The social consumer

WHAT YOU SHOULD KNOW ABOUT STHE O CONSUMER ASIA-PACIFIC BRAND In the next year (2013), how likely are you to make a purchase based on social media websites and online reviews for each of the following? --Nielson, 2012 HOME ELECTRONICS NMET ON 1 ST 75% ENTERTAINMENT & CLOTHING/FASHION TIED ND FOR 74% TRAVEL & LEISURE O & FOOD & BEVERAGE 3 RD TIED FOR 72% RESTAURANTS & APPLIANCES TIED TH FOR HI 69% FINANCIAL O & BEAUTY & COSMETICS 8 TH TIED FOR 62% Consumers in the region are more likely to use social media for their purchase decisions prefer to purchase products via Facebook rather than the brand's website Facebook fans are 79 percent more likely to make purchase ВАBY CARE OTHER AUTO МОBILE D TOYS JEWELRY PRODUCTS 55% 48% 48% 43% SOURCE Nielsen.com Socialcommercetoday.com | Thesocialskinny.com BROUGHT TO YOU BY: ZEDGE WE MAKE YOUR BRAND WORTH FOLLOWING - EDGEMEDIA.COM.SG - WHAT YOU SHOULD KNOW ABOUT STHE O CONSUMER ASIA-PACIFIC BRAND In the next year (2013), how likely are you to make a purchase based on social media websites and online reviews for each of the following? --Nielson, 2012 HOME ELECTRONICS NMET ON 1 ST 75% ENTERTAINMENT & CLOTHING/FASHION TIED ND FOR 74% TRAVEL & LEISURE O & FOOD & BEVERAGE 3 RD TIED FOR 72% RESTAURANTS & APPLIANCES TIED TH FOR HI 69% FINANCIAL O & BEAUTY & COSMETICS 8 TH TIED FOR 62% Consumers in the region are more likely to use social media for their purchase decisions prefer to purchase products via Facebook rather than the brand's website Facebook fans are 79 percent more likely to make purchase ВАBY CARE OTHER AUTO МОBILE D TOYS JEWELRY PRODUCTS 55% 48% 48% 43% SOURCE Nielsen.com Socialcommercetoday.com | Thesocialskinny.com BROUGHT TO YOU BY: ZEDGE WE MAKE YOUR BRAND WORTH FOLLOWING - EDGEMEDIA.COM.SG -