The Social Challenge: Olympic Sponsors on Social Media

THE SOCIAL CHALLENGE OLYMPIC SPONSORS ON SOCIAL MEDIA A REPORT BY UNMETRIC MARATHON Coca-Cola wins at long distance running, with over 44 million combined followers on Facebook, Twitter and YouTube. McDonald's takes the silver, with over FACEBOOK FANS TWITTER FOLLOWERS 21 million combined followers. Visa claims the bronze with just under 1.3m combined followers. YOUTUBE SUBSCRIBERS Coca-Cola 43.5M McDonald's 20.7M VISA SA 1.2M Compared to Facebook, the number of Twitter followers or YouTube subscribers is almost insignificant. H are the podiums for these social acer 892,826 networks SA 586,676 Coca-Cola 567,016 Panasonic 196,840 McDonald s 516,999 74,705 a 184,265 SAMSUNG OMEGA O 160,906 CocaCola 69,344 P&G a 83,749 Panasonic 4,895 Atos 6,346 P&G 3,872 For each Twitter follower, For each YouTube subscriber, there are 53 Facebook fans there are 750 Facebook fans 100m SPRINT Coca-Cola took big strides in the sprint to add nearly 1.5m new fans and followers to their social networks. McDonald's couldn't match the pace of Coca-Cola and finished up adding just under NEW FANS NEW FOLLOWERS NEW SUBSCRIBERS 750k new followers. Visa secured Bronze with 550k new people. 3,932 Coca-Cola 1,228,799 18,355 McDonald's 698,328 43,875 *141 VISA 548,565 246 '189 GE 227,390 4,137 15,609 1,547 1 180 SAMSUNG acer 13,033 386 19 192 P&G| 3,891 6,369 1,124 OMEGA 5,881 163 163 Panasonic 2,813 747161 Dow 510 Atos |219 95 HIGH JUMP Average percentage growth on Facebook, Twitter and YouTube VISA 83.5% the company with the highest growth, increasing its fan base over 80% on Facebook, Visa Twitter and YouTube. P&G 26.2% G) 24.1% SAMSUNG 20.1% AVERAGE 18.1% OMEGA 6.6% McDonald's 6.1% acer 4.9% Coca-Cola 4.06% Panasonic 4.0% Atos 1.0% SHOOTING In the competition for the most new posts and tweets, Coca-Cola leads the pack with more than 11,000 messages. POSTS TWEETS 10,900 1,396 499 36 54 Coca-Cola P&G SAMSUNG 206 22 96 50 89 10 28 40 32 28 16 17 McDonald's Panasonic P&G acer VISA Atos OMEGA Dow ARCHERY Using the Unmetric Engagement Score, Omega was found to be right on target, with its content engaging users with more Likes, Comments and Shares. McDonald's brings home the silver while GE followed up closely ENGAGEMENT with the bronze. OMEGA s 80 McDonald's 63 55 AtoS 48 SAMSUNG 37 VISA O 37 acer 24 P&G 15 Coca-Cola 15 Panasonic 10 HAMMER THROW How much time does a brand need before it TWITTER AVERAGE RESPONSE TIME responds to a tweet? McDonald's takes the gold with an Average Reply Time of just 10 minutes, Coca-Cola follows up with 43 minutes and GE takes an average of 2 just over hours to reply to tweets. 10 min. 18 min. 43 min. 1h. 3 min. Coca-Cola McDonald's Dow P&G 1 day 23h. 48 min. 2h. 04 min. 7h. 58 min. 13h. 46 min. acer Panasonic SAMSUNG PENTATHLON The Unmetric Score gives the gold medal to Coca-Cola, the silver to McDonald's, and the FACEBOOK bronze to Visa. Brands can score a maximum of TWITTER 100 for Facebook, Twitter and YouTube. The YOUTUBE winner is the one with the best score out of 300. CocaCola McDonald's VISA 60 74 59 65 65 30 58 49 46 P&G OMEGA acer Panasonic SAMSUNG 39 25 22 24 26 27 19 20 21 46 59 20 26 21 21 23 39 35 MEDAL TABLE Based on the competitions above, the sponsors have been awarded gold, silver and bronze medals for their performances. This medals table shows the final social media standing of the Olympic sponsors. GOLD SILVER BRONZE Coca-Cola McDonald's VISA OMEGA P&G 2 Dow 93 SAMSUNG unmetric METHODOLOGY Unmetric's web application focuses on social media benchmarking for leading brands. Unmetric recognizes that brands are flying blind on social media and the absence of benchmarks has been a detriment to big brands who are used to competitive benchmarking and intelligence on mass media and the internet. Besides comparing the performance of competing brands, Unmetric also benchmarks brands against their sector and captures everything around a brand's Facebook, Twitter and YouTube points of presence. Data is compiled between Jan-May 2012 For more information about this infographic or the data collected, please contact [email protected] or visit our website www.unmetric.com