The Social CEO

THE SOCIAL CEO How important are social networks and technologies to the CEOS of UK businesses? 68 of organisations have a social media strategy 68% (yes) 29% (no) 3% (don't know) 74 say social networks and technologies are important to attract 68% say social networks are important to launch new products and services new customers Now 12 months 66 75 1 75 And they are increasingly important for attracting and retaining staff say they can enhance employee communication BUT SOCIAL SILOS EXIST INTERNALLY Who owns the social strategy? Only 11% have a cross-department team Marketing: 40% IT department: 28% Human resources: 20% Collaborative team: 11% BECOMING A SOCIAL ENTERPRISE 1 Develop a Social Customer Profile Build Customer and 2 Create an employee social network 3 Product Social Networks For more information on the Social Enterprise, please visit: www.salesforce.com/uk/socialenterprise @salesforce salesforce www.facebook.com/salesforce You Tuke www.youtube.com/salesforce SOEFWAR Based on interviews with 150 UK CEOS by Coleman Parkes Research, commissioned by Salesforce THE SOCIAL СЕО How important are social networks and technologies to the CEOS of UK businesses? 68 of organisations have a social media strategy 68% (yes) 29% (no) 3% (don't know) 274 say social networks and technologies are important to attract 68% say social networks are important to launch new products and services new customers Now 12 months 66 75 75 And they are increasingly important for attracting and retaining staff say they can enhance employee communication BUT SOCIAL SILOS EXIST INTERNALLY Who owns the social strategy? Only 11% have a cross-department team Marketing: 40% IT department: 28% Human resources: 20% Collaborative team: 11% BECOMING A SOCIAL ENTERPRISE 1 Develop a Social Customer Profile Build Customer and 2 Create an employee social network 3 Product Social Networks For more information on the Social Enterprise, please visit: www.salesforce.com/uk/socialenterprise @salesforce salesforce f www.facebook.com/salesforce You Tube www.youtube.com/salesforce SOEFWAR Based on interviews with 150 UK CEOS by Coleman Parkes Research, commissioned by Salesforce THE SOCIAL СЕО How important are social networks and technologies to the CEOS of UK businesses? 68 of organisations have a social media strategy 68% (yes) 29% (no) 3% (don't know) 274 say social networks and technologies are important to attract 68% say social networks are important to launch new products and services new customers Now 12 months 66 75 75 And they are increasingly important for attracting and retaining staff say they can enhance employee communication BUT SOCIAL SILOS EXIST INTERNALLY Who owns the social strategy? Only 11% have a cross-department team Marketing: 40% IT department: 28% Human resources: 20% Collaborative team: 11% BECOMING A SOCIAL ENTERPRISE 1 Develop a Social Customer Profile Build Customer and 2 Create an employee social network 3 Product Social Networks For more information on the Social Enterprise, please visit: www.salesforce.com/uk/socialenterprise @salesforce salesforce f www.facebook.com/salesforce You Tube www.youtube.com/salesforce SOEFWAR Based on interviews with 150 UK CEOS by Coleman Parkes Research, commissioned by Salesforce THE SOCIAL СЕО How important are social networks and technologies to the CEOS of UK businesses? 68 of organisations have a social media strategy 68% (yes) 29% (no) 3% (don't know) 274 say social networks and technologies are important to attract 68% say social networks are important to launch new products and services new customers Now 12 months 66 75 75 And they are increasingly important for attracting and retaining staff say they can enhance employee communication BUT SOCIAL SILOS EXIST INTERNALLY Who owns the social strategy? Only 11% have a cross-department team Marketing: 40% IT department: 28% Human resources: 20% Collaborative team: 11% BECOMING A SOCIAL ENTERPRISE 1 Develop a Social Customer Profile Build Customer and 2 Create an employee social network 3 Product Social Networks For more information on the Social Enterprise, please visit: www.salesforce.com/uk/socialenterprise @salesforce salesforce f www.facebook.com/salesforce You Tube www.youtube.com/salesforce SOEFWAR Based on interviews with 150 UK CEOS by Coleman Parkes Research, commissioned by Salesforce THE SOCIAL СЕО How important are social networks and technologies to the CEOS of UK businesses? 68 of organisations have a social media strategy 68% (yes) 29% (no) 3% (don't know) 274 say social networks and technologies are important to attract 68% say social networks are important to launch new products and services new customers Now 12 months 66 75 75 And they are increasingly important for attracting and retaining staff say they can enhance employee communication BUT SOCIAL SILOS EXIST INTERNALLY Who owns the social strategy? Only 11% have a cross-department team Marketing: 40% IT department: 28% Human resources: 20% Collaborative team: 11% BECOMING A SOCIAL ENTERPRISE 1 Develop a Social Customer Profile Build Customer and 2 Create an employee social network 3 Product Social Networks For more information on the Social Enterprise, please visit: www.salesforce.com/uk/socialenterprise @salesforce salesforce f www.facebook.com/salesforce You Tube www.youtube.com/salesforce SOEFWAR Based on interviews with 150 UK CEOS by Coleman Parkes Research, commissioned by Salesforce THE SOCIAL СЕО How important are social networks and technologies to the CEOS of UK businesses? 68 of organisations have a social media strategy 68% (yes) 29% (no) 3% (don't know) 274 say social networks and technologies are important to attract 68% say social networks are important to launch new products and services new customers Now 12 months 66 75 75 And they are increasingly important for attracting and retaining staff say they can enhance employee communication BUT SOCIAL SILOS EXIST INTERNALLY Who owns the social strategy? Only 11% have a cross-department team Marketing: 40% IT department: 28% Human resources: 20% Collaborative team: 11% BECOMING A SOCIAL ENTERPRISE 1 Develop a Social Customer Profile Build Customer and 2 Create an employee social network 3 Product Social Networks For more information on the Social Enterprise, please visit: www.salesforce.com/uk/socialenterprise @salesforce salesforce f www.facebook.com/salesforce You Tube www.youtube.com/salesforce SOEFWAR Based on interviews with 150 UK CEOS by Coleman Parkes Research, commissioned by Salesforce THE SOCIAL СЕО How important are social networks and technologies to the CEOS of UK businesses? 68 of organisations have a social media strategy 68% (yes) 29% (no) 3% (don't know) 274 say social networks and technologies are important to attract 68% say social networks are important to launch new products and services new customers Now 12 months 66 75 75 And they are increasingly important for attracting and retaining staff say they can enhance employee communication BUT SOCIAL SILOS EXIST INTERNALLY Who owns the social strategy? Only 11% have a cross-department team Marketing: 40% IT department: 28% Human resources: 20% Collaborative team: 11% BECOMING A SOCIAL ENTERPRISE 1 Develop a Social Customer Profile Build Customer and 2 Create an employee social network 3 Product Social Networks For more information on the Social Enterprise, please visit: www.salesforce.com/uk/socialenterprise @salesforce salesforce f www.facebook.com/salesforce You Tube www.youtube.com/salesforce SOEFWAR Based on interviews with 150 UK CEOS by Coleman Parkes Research, commissioned by Salesforce