Social Brand Buzz

SOCIAL BRANN BUZZ SUPER BOWL XLVIII Provided by n tracx DEMOGRAPHICS GENDER (%) / AGE (%) / CHANNEL 6) 1 2 3 4 33 28 25 FACEBOOK TWITTER INSTAGRAM BLOG 58 222,812 214,727 180,958 11,330 4. 5 6 7 8 9 o- 17 18-24 166,040 USERS 45-54 232,471 USERS TUMBLR GOOGLE+ 960 YOUTUBE 532 NEWS FORUM 10,601 2,163 174 LOCATIONS (%) /. ENGLISH SPANISH 89% NGUAG 3% 8% top States PORTUGUESE 1% INDONESIAN 1% 2% 6% 4% ny - 1,031,919 CA - 784,909 WA - 355,615 NJ - 266,710 TX - 256,484 *by volume of social activity FL - 198.409 CT - 190.234 VA - 108, 289 CO - 97,047 OL - 95,290 2% 2% GERMAN 1% 2% SWEDISH 1% DUTCH 17% FRENCH 1% JTALIAN 1% ROMANIAN 1% 5% M: Mentions I PI: Posts and Interactions ADS BY VOLUME► TOTAL SOCIAL POSTS AND INTERACTIONS /SOCIAL MENTIONS ca Cola #AmeriçatsBeautifur Bidweiser Opepsi Coca-Cola PI: 130,855 | M: 28,526 PI: 117,067 | M: 8,980 Pl: 90,669| M: 11,962 4. 10 BUD LIGHT (R Mobile: Doritos M 42 47 SNICKERS TRANTORERS RadioShack PI: 61,988 M: 11,340 PI: 53,487 M: 10,754 PI: 51,980 14,456 PI: 50,858 M: 11,077 PI: 40,075 M: 9,792 PI: 34,755 M: 9,826 PI: 31,254 M: 2,597 YOUTUBE VIEWS Judweia 37,165,510 ED 12,525,254 O 11,738,652 10 sodastream BUD LIGHT AXE. set the bubbleG kree JAGUAR 9,977,695 9,344,143 8,967,236 8,338,890 6,698,179 5,422,508 4,724,549 AD VALUE MENTIONS - 120s, 90s , 60s, 30s 30,000 OIKOS Doritos Microsoft Coca Cola Ford Budweiser RadioShack 30 SECONDS 60 SECONDS 90 SECONDS 120 SECONDS DOLLARS PER MENTIONS 14.456 9,792 MENTIONS MENTIONS 277 30 seconds 409 60 dollars mention dollars / mention seconds T-MOBLE H& $8M ad spend $AMad spend 8,980 28,526 L1,962 MENTIONS MENTIONS MENTIONS 30 445 120 561 60 Coca-Cola 669 dollars mention dollars mention dollars/ mention seconds seconds seconds PEPSI BUDWELSER COCA COLA SAMad spend $16Madspend. $8M ad spend UPER BOW tracx XLVIII Tracx is the next generation social enterprise platform that empowers brands to manage, monetize, and optimize their business. The technology refines and analyzes masses of data across all social channels, providing deep insights into customer, competitor, and influencer behaviors. It delivers the most relevant, high impact audiences and conversations by capturing a 360-degree view of activity around a brand, product, or ecosystem. With Tracx, businesses obtain geographic, demographic, and psychographic insights to identify and target influencers, improve planning, enhance monitoring, and effectively focus engagement. Headquartered in New York City with offices in Tel Aviv and London, over 350 brands worldwide rely on Tracx. NY NJ www.tracx.com [email protected] 25-34 35-44 55-64 699 8,980 9,792 10,754 www.9-design.com LLOʻII 698'II 14,456 28,526