The SmartVideo Index: In Brief - Part 2

SundaySky THE SMARTVIDEO INDEX: IN BRIEF - PART 2 MAY 2013 SundaySky generates five SmartVideos every second in support of some of the world's largest brands' customer acquisition and engagement strategies, and therefore, has access to a unique and rich set of video interaction and performance data across a variety of use cases and industries. THE SMARTVIDEO INDEX ANALYZES 40 38 PROGRAMS BRANDS INDUSTRIES AXES ENGAGEMENT & PERFORMANCE SMARTVIDEO CONSUMPTION BY DELIVERY CHANNEL VIA WEBPAGES 1 IN 4 VISITORS THAT ENCOUNTER A WEBPAGE WITH A SMARTVIDEO CLICK TO PLAY IT SMARTVIDEOS ON WEBPAGES HAVE AN AVERAGE WATCH LENGTH OF 117 SECONDS, 2.7X LONGER THAN A VIDEO WITH A “ONE TO MANY" MESSAGE VIA PRE-ROLL ADS SMARTVIDEO ADS DELIVER 2% CLICK-THROUGH RATE, SIGNIFICANTLY HIGHER THAN OTHER ONLINE AD MEDIUMS: 20X HIGHER THAN DISPLAY ADS 0.1% CTR 8X HIGHER THAN RICH MEDIA ADS O.25% CTR 2X HIGHER THAN VIDEO ADS 1% CTR VIA EMAIL WHEN SMARTVIDEOS ARE DELIVERED VIA EMAIL AND THE SUBJECT LINES CONTAINS "PERSONALIZED VIDEO," THE AVERAGE OPEN RATE IS 46%, 3.5X GREATER THAN THE INDUSTRY AVERAGE OF 13% FOR EMAILS WITH JUST "VIDEO" IN THE SUBJECT LINE SMARTVIDEO PROGRAMS DELIVERED VIA 2 OR MORE CHANNELS, SUCH AS & EMAIL SMS FURTHER LIFT VIDEO ENGAGEMENT RATES, AVERAGING: 24% CLICK-THROUGH RATE 70% VIDEO COMPLETION RATE COMPARED TO SMARTVIDEOS DELIVERED ONLY BY ONE CHANNEL, AVERAGING: 13% CLICK-THROUGH RATE 56% VIDEO COMPLETION RATE THE TAKEAWAY Brands recognize the importance of customer communication preferences, are maximizing the use of every appropriate channel for customer engagement, and realize greater engagement and performance results when delivering SmartVideos via two or more channels. SundaySky LEARN MORE AT www.sundaysky.com | [email protected] | 212.929.8111