Smartphone Infographic - mobile marketing trends

How do people shop for mobile phones? INSIDE THE MIND OF THE WIRELESS SHOPPER SPEED & FLEXIBILITY COUNT 4G and no-contract plans are fastest-rising consideration shapers DEVICES DRIVE PURCHASES ... 35% 0% purchase because they want latest and greatest technology (+25% yoy) 1in3 select a phone first, then 66 % consider 2+ phone models a carrier LESS DEVICE EXCLUSIVITY = LESS CARRIER LOYALTY ( ) tin3 47% 0 of purchasers consider 2+ purchasers switched carriers (+39% yoy) carriers (+193% yoy) DIGITAL IS INCREASINGLY USED TO SHOP FOR PHONES 80% of all shoppers research online, using an avg of 4 different sources (2x yoy) .... Mobile Search Online video 3x yoy increase in shoppers researching on their mobile device The average wireless shopper conducts 7 wireless related 1 out of every 5 wireless shoppers watches a video about mobile phones before making a purchase queries, up 82% yoy Of these shoppers, 33% use their mobile device to while in a resear tore IMPLICATIONS FOR YOUR BRAND DIGITAL ADS DRIVE ACTION of people who watched a video ad about mobile phones looked up the advertiser for of search lift in brand 79% 32%. 3x conversions consideration from come from clicks on search ads consumers who saw a wireless search ad vs. those not exposed more information 4 out of 10 people who watched a smartphone video went to a store to check out the product WIRELESS SHOPPERS ARE BRAND ADVOCATES 85% will purchase the same brand again 58% will recommend to friends/family Consumers take a multi-device path to purchase 61% 4% Start on a 65% Smartphone Continue on Continue on a PC/Laptop а Tablet 19% Continue on 5% a Smartphone Start on a 25% Continue on PC/Laptop a Tablet 10% Continue on a PC/Laptop Start on a 11% Tablet Spontaneity plays a major role in shopping Spur-of-the-moment vs. Planned shopping PC/Laptop 58% 81% Spur of the Smartphone Spur of the moment moment 42% Planned 19% Planned Smartphones allow us to shop at home or on-the-go Of all the shopping events we observed 59% 84% In-home In-home 41% Out of home 16% Out of home Smartphone PC/Laptop Search drives access to shopping content more on mobile How shopping related content is accessed Typed website directly into browser 36% 50% Already had it bookmarked 27% 36% Through email 28% 29% Through a search engine 30% 24% Via social networking site 25% 16% Source: 2013 Google/Compete Wireless Shopper Study 2013 ©Copyright Google. All rights reserved. Google and the Google logo are registered trademarks of Google Inc. Google thinkinsights Google Brought to You by: VTECHINFOGRAPHICS.COM MAKE INFORMATION LOOK BEAUTIFUL O