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Small Businesses Get Social

POST LING SMALL BUSINESSES + SOCIAL MEDIA USE > www.Postling.com Social Media Management for Small Businesses What social networks are small businesses using? Small Business Owners Have Multiple Profiles on Major Networks* Twitter: 78% 31% Facebook: 75% LinkedIn: 30% 10% WordPress: 22% Flickr: 13% Tumblr: 11% Facebook Twitter Blogger: 10% * Of users on each platform, this is the percentage of users with 2+ accounts on that platform. Where's the engagement? 24% of the accounts linked in Postling are Twitter, and yet they account for 50% of the comments received across 50% all platforms. What does this mean? 47% Twitter is a more interactive medium. While small businesses may be slightly less likely to have a Twitter profile, the data show it's where their 3% community of customers are the most engaged. Twitter Facebook Everything Else But does engagement drive traffic? Average number clicks on bit.ly links 250 We analyzed the data for all bit.ly links posted to Twitter and Facebook. The average bit.ly link posted to Twitter got 117 clicks, while the average bit.ly link posted to 200 150 Facebook got 250 clicks. 100 So which platforms should small businesses be using? 50 Both! Twitter is a platform in which your community of customers engage and inter- act with you more, while Facebook will drive more traffic to your site. Facebook Twitter How often do small businesses post on social networks? And how do replies & comments correspond to posting habits? 62% post 8+ times a week 10.27 comments per day 24% post 1-7 times a week 0.33 comments per day 14% post less than once a week 0.02 comments per day Why small business owners are using social media management tools: 42% It's a one-stop site for all my social networks 27% Comment aggregation 27% 13% Daily email digest/FB page email alerts 42% 13% 11% Convenient, easy to use, saves time 11% 7% 1% Scheduling updates Small business social media accounts get on average more comments than personal accounts. 6 5.40 comments/day versus 3.67 comments/day 1 Businesses Personal Created by Alexis Lamster Stats pulled from Postling user data, as of December 1o, 2010. Mashable Infographics POST LING SMALL BUSINESSES + SOCIAL MEDIA USE > www.Postling.com Social Media Management for Small Businesses What social networks are small businesses using? Small Business Owners Have Multiple Profiles on Major Networks* Twitter: 78% 31% Facebook: 75% LinkedIn: 30% 10% WordPress: 22% Flickr: 13% Tumblr: 11% Facebook Twitter Blogger: 10% * Of users on each platform, this is the percentage of users with 2+ accounts on that platform. Where's the engagement? 24% of the accounts linked in Postling are Twitter, and yet they account for 50% of the comments received across 50% all platforms. What does this mean? 47% Twitter is a more interactive medium. While small businesses may be slightly less likely to have a Twitter profile, the data show it's where their 3% community of customers are the most engaged. Twitter Facebook Everything Else But does engagement drive traffic? Average number clicks on bit.ly links 250 We analyzed the data for all bit.ly links posted to Twitter and Facebook. The average bit.ly link posted to Twitter got 117 clicks, while the average bit.ly link posted to 200 150 Facebook got 250 clicks. 100 So which platforms should small businesses be using? 50 Both! Twitter is a platform in which your community of customers engage and inter- act with you more, while Facebook will drive more traffic to your site. Facebook Twitter How often do small businesses post on social networks? And how do replies & comments correspond to posting habits? 62% post 8+ times a week 10.27 comments per day 24% post 1-7 times a week 0.33 comments per day 14% post less than once a week 0.02 comments per day Why small business owners are using social media management tools: 42% It's a one-stop site for all my social networks 27% Comment aggregation 27% 13% Daily email digest/FB page email alerts 42% 13% 11% Convenient, easy to use, saves time 11% 7% 1% Scheduling updates Small business social media accounts get on average more comments than personal accounts. 6 5.40 comments/day versus 3.67 comments/day 1 Businesses Personal Created by Alexis Lamster Stats pulled from Postling user data, as of December 1o, 2010. Mashable Infographics POST LING SMALL BUSINESSES + SOCIAL MEDIA USE > www.Postling.com Social Media Management for Small Businesses What social networks are small businesses using? Small Business Owners Have Multiple Profiles on Major Networks* Twitter: 78% 31% Facebook: 75% LinkedIn: 30% 10% WordPress: 22% Flickr: 13% Tumblr: 11% Facebook Twitter Blogger: 10% * Of users on each platform, this is the percentage of users with 2+ accounts on that platform. Where's the engagement? 24% of the accounts linked in Postling are Twitter, and yet they account for 50% of the comments received across 50% all platforms. What does this mean? 47% Twitter is a more interactive medium. While small businesses may be slightly less likely to have a Twitter profile, the data show it's where their 3% community of customers are the most engaged. Twitter Facebook Everything Else But does engagement drive traffic? Average number clicks on bit.ly links 250 We analyzed the data for all bit.ly links posted to Twitter and Facebook. The average bit.ly link posted to Twitter got 117 clicks, while the average bit.ly link posted to 200 150 Facebook got 250 clicks. 100 So which platforms should small businesses be using? 50 Both! Twitter is a platform in which your community of customers engage and inter- act with you more, while Facebook will drive more traffic to your site. Facebook Twitter How often do small businesses post on social networks? And how do replies & comments correspond to posting habits? 62% post 8+ times a week 10.27 comments per day 24% post 1-7 times a week 0.33 comments per day 14% post less than once a week 0.02 comments per day Why small business owners are using social media management tools: 42% It's a one-stop site for all my social networks 27% Comment aggregation 27% 13% Daily email digest/FB page email alerts 42% 13% 11% Convenient, easy to use, saves time 11% 7% 1% Scheduling updates Small business social media accounts get on average more comments than personal accounts. 6 5.40 comments/day versus 3.67 comments/day 1 Businesses Personal Created by Alexis Lamster Stats pulled from Postling user data, as of December 1o, 2010. Mashable Infographics POST LING SMALL BUSINESSES + SOCIAL MEDIA USE > www.Postling.com Social Media Management for Small Businesses What social networks are small businesses using? Small Business Owners Have Multiple Profiles on Major Networks* Twitter: 78% 31% Facebook: 75% LinkedIn: 30% 10% WordPress: 22% Flickr: 13% Tumblr: 11% Facebook Twitter Blogger: 10% * Of users on each platform, this is the percentage of users with 2+ accounts on that platform. Where's the engagement? 24% of the accounts linked in Postling are Twitter, and yet they account for 50% of the comments received across 50% all platforms. What does this mean? 47% Twitter is a more interactive medium. While small businesses may be slightly less likely to have a Twitter profile, the data show it's where their 3% community of customers are the most engaged. Twitter Facebook Everything Else But does engagement drive traffic? Average number clicks on bit.ly links 250 We analyzed the data for all bit.ly links posted to Twitter and Facebook. The average bit.ly link posted to Twitter got 117 clicks, while the average bit.ly link posted to 200 150 Facebook got 250 clicks. 100 So which platforms should small businesses be using? 50 Both! Twitter is a platform in which your community of customers engage and inter- act with you more, while Facebook will drive more traffic to your site. Facebook Twitter How often do small businesses post on social networks? And how do replies & comments correspond to posting habits? 62% post 8+ times a week 10.27 comments per day 24% post 1-7 times a week 0.33 comments per day 14% post less than once a week 0.02 comments per day Why small business owners are using social media management tools: 42% It's a one-stop site for all my social networks 27% Comment aggregation 27% 13% Daily email digest/FB page email alerts 42% 13% 11% Convenient, easy to use, saves time 11% 7% 1% Scheduling updates Small business social media accounts get on average more comments than personal accounts. 6 5.40 comments/day versus 3.67 comments/day 1 Businesses Personal Created by Alexis Lamster Stats pulled from Postling user data, as of December 1o, 2010. Mashable Infographics

Small Businesses Get Social

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It's not just the big name brands that are using social media sites to get their product out there, small businesses are embracing it as well. From location-based sites to Facebook and Twitter, small ...

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Mashable

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Alexis Lamster

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Social Media
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