Simple Twitter Analytics Tips to Immediately Improve Your Engagement

Simple Twitter Analytics Tips to Immediately Improve Your Engagement ulaala. 57% of users have discovered a new small and medium-sized business (SMB) on Twitter Half shopped at the SMB's store or website 73% of followers feel 67% became followers more positive about a SMB after they follow that business and read its tweets Follow 81% are more likely to take action on info about a SMB that was shared on Twitter, compared to 58% business's website 51% social deals 46% email 38% direct mail 3 out of 5 followers made a purchase from a SMB based on something they saw on Twitter EEE la 86% say they plan to make a purchase in the future 43% plan to make multiple purchases from SMBS they follow on Twitter Use Twitter's Built-In Analytics to Investigate Your Success Decide which metrics are most important What are your Twitter and individual campaign goals? You may be more concerned about a particular metric. Engagement rate Follower growth Link clicks The Analytics Dashboard is available for all users at analytics.twitter.com Use the tabs across the top to investigate your reach and engagement, especially: Tweet Activity Allows you to view the impressions, engagement rate, link clicks, retweets, likes, and replies your tweets receive Tweet Activity गI Iulha Audience Insights Allows you to view your followers top interests, demographics, lifestyle type, and consumer behaviors Audience Insights Va p Vew n de Understanding Twitter Engagement Engagement rate Number of engagements divided by impressions Engagements Total number of times a user interacted with a Tweet Follow Retweets Replies Follows Likes Links %23 Hashtags Embedded media Cards Profile visits Tweet expansion Increase Your Engagement Naturally Tweet at the right time Use tools like Followerwonk to Schedule tweets for times that work best for your engagement with BufferApp analyze the data Tweet the right content Photos average a Videos get a 28% boost in Retweets 35% boost in Retweets Quotes get a 19% boost in Retweets Including a number receives a 17% bump in Retweets "123" Hashtags receive a 16% boost in Retweets Tweet the right way Twitter is for rapid fire, frequent interaction Tweet your best content multiple times over several weeks Post multiple times a day Host weekly Twitter chats with industry influencers cecccce. Thank those that Live tweet events share your content Your Timeline Activity shows how every tweet is performing Use tools like Followerwonk and Buzzsumo to find influencers in your niche Experiment with different wording Aa Aq >> and formats See how your changes affect mentions, follows, unfollows, likes, and impressions Make your efforts to connect with your audience on Twitter worth your time. Increase engagement by consulting your Twitter Analytics: Investigate the metrics, adjust your activity, and watch your efforts pay off. Source: twitter.com Brought to you by In Partership with SUREPAYROLL A Paychex Company GHERGICH&Co. %23