The Sharing Avalanche

The SHARING AVALANCHE The last several years has seen an explosion in social media and social networking. This increase in interconnectivity between people has led to an incredible rise in the amount of information being shared, a trend that promises only to accelerate in coming years. Social Networks by THE NUMBERS Just how many people are using social networks? The numbers might surprise you! 800 600 400 200 8+ Facebook Twitter 800 Google+ 40+ 200 million users million users million users O To put this in perspective, there are 100 times as Social media site usage accounts for many Facebook users as there are E 24% New York people living in New York City. of all time spent By comparison, online games take up just 9.8% of online time. online. What 60 You seconds 48 Tube of social media looks like: Around hours of video 3,500 photos is uploaded to YouTube, are uploaded to Flickr. More than 2,000 people 1,000 posts More than 500,000 status are made to Tumblr. check in on updates FourSquare. are posted on Facebook. • If you were to print all the world's tweets for • If Facebook were a country, it would be the third largest country, population wise, in the world, with China and India outranking it. one 24-hour e10 million pages long. period, the book would China India Facebook stacked, that many pages would stand at 1,470 feet, or almost as tall as Taiwan's Taipei 101, which is the second tallest building in the world. However, within 3-5 years, Facebook will likely have a larger "population" than China! Who's SHARING? Social media is on the rise, with nearly 4 of every 5 people online using social media and blogs. BY AGE • Social media use by age group 83% 70% Just who is most active? 51% 33% BY GENDER 18-29 30-49 50-64 65+ 44% Male 56% Female O Women are more likely to watch videos on social media, but men watch them 9% longer. O Linkedin is the only social networking site dominated by males. O Twitter is dominated by women, as are in most other social networks. millions of users