Setting up a Twitter business account: What, why, how and when?

SmB SwitchmyBusiness.com Presents: A Series of Guides for... Getting Things Done. Twitter for Business: What? Why? How? What? Twitter is a fast-moving social media platform which allows you to send short and sweet (140 character) messages to your followers. Setting up an account is totally free, and you can: Share information about your services • Gather real-time marketing intelligence Build relationships with customers, partners and influencers Why? 228 million monthly active users on Facebook 500 million Tweets are sent every day People are turning to Twitter as a way to reach out to businesses. Be available. So, How Can Twitter Help Your Business? Raise Brand Awareness • Drive Clicks and Conversions Promote Your Apps Find Leads How? Setting up a twitter account is really simple and it only takes a few minutes... Languspe Engish - Welcome to Twitter. Pasaword Connect with your friends and other fascinating people. Get in-the-moment updates on the things that interest you. And watch events unfold, in real Renenter me Forget pessor New to Twitter? Sign up time, from every angle. Fut Pasword Sign up for Twitter GreBariges Burgerfest zum Mauertal mit über 300.000 Besuchem. Groder Dank an ale, die daru beigetragen haben, Iweet and shota y.GReasprecher 8.31 PM-9 Nov014 01 Sign up for Twitter by visiting www.twitter.com. Fill in the form with your name, email address and chosen password. 02 Fill out the rest of your details, including choosing your username. Join Twitter today. Full name Email Password Username TOP TIP: Use the shortest form of the name of your business or brand otherwise it'll use up too much space when people tweet you! 03 Confirm your account. Twitter will send you can email to the address you provided with a link to verify your account. 04 Start connecting. Twitter will give you a helping hand here. Pick five new connections. 05 Make your profile look great! Hit "edit profile" and upload your profile picture and header photo. SmB Your profile photo should be clear, even when it's tiny. Many companies choose their logo. Your header photo can be a bit more adventurous and the photograph should be 1500px x 500px. 1500px 06 Time to optimise! Add your location, your web address and fill in your bio. Try to be as succinct as possible and get across what your business or brand is about - you only have 140 characters! 07 Send your first tweet! Compose new Tweet O Add photo 140 Hootlet Tweet Add location You can use Twitter's #myfirstīweet template, or write your own! Done! Extra Tweeting Tips Tips for Creating Engaging Tweets: Post consistently: Use scheduling wisely. Want something?: Ask for it – Retweets, follows answers... Be visual: Tweets with images and videos are more eye-catching. Promote others: Acknowledge your sources and show your followers some love. your personality: People trust people. Don't be afraid to be yourself. Show When to Post? Ipm - 3pm: Your tweets have a higher chance of being clicked between these times. Friday after 3pm: Don't bother posting after this time, traffic on Twitter dies over the weekend. 9am - 3pm: The peak traffic time for Twitter actually falls before the optimal time to post. Brought to you by: SmB SwitchmyBusiness.com OUR EXPERTS SORT, YOUR BUSINESS SAVES Sources: http://blog.bitly.com/post/22663850994/time-is-on-your-side https://business.twitter.com/basics/how-to-create-a-twitter-content-strategy https://www.americanexpress.com/us/small-business/openforum/articles/ 12-most-effective-ways-to-engage-on-twitter/ https://about.twitter.com/company https://biz.twitter.com/en-gb/how-twitter-can-help-your-business https://business.twitter.com/ http://www.twelveskip.com/tutorials/twitter/1267/twitter-header-size-dimension-2014 http://sproutsocial.com/insights/how-to-start-twitter-account/ 500px