SEO Predictions for 2013

SEO PREDICTIONS FOR 2013 THE NEW YEAR IS FAST APPROACHING, AND MARKETERS EVERYWHERE ARE SCRAMBLING TO PREPARE FOR THE NEXT TRENDS IN SEO. WITH SOCIAL NETWORKS UPDATING PRIVACY POLICIES AND GOOGLE MAKING FURTHER CHANGES TO SITE AUTHORITY AND ITS ALGORITHMS, 2013 WILL BECOME THE YEAR OF THE MARKETER. IS YOUR SEO STRATEGY PREPARED? SEO OF THE FUTURE 6 OF EVERY 10 ORGANIZATIONS PLAN TO INCREASE SEO SPENDING IN 2013 63% 65% OF EXECUTIVE TEAMS HAVE A BETTER UNDERSTANDING OF SEO METRICS THAN A OF MARKETERS CLAIM NATURAL SEARCH IS INFLUENCING REVENUE STRATEGY FAR MORE YEAR AGO THAN ONE YEAR AGO 66% 71% OF MARKETERS’ BUDGETS ARE INCREASING OF MARKETERS ARE MORE ENABLED TO ADJUST WEB MARKETING STRATEGIES IN 2013 ONLY 5% HAVE DECREASED THAN IN PREVIOUS YEARS THE SHAPE OF THINGS TO COME - SEO IN 2013 SOCIAL SHIFT fly SOCIAL SHARING'S INFLUENCE ON SITE AUTHORITY WVILL CONTINUE TO GROW BUILDING A SHAREABLE HOWEVER, SITES LIKE FACEBOOK AND TWITTER AND OTHER SOCIAL NETWORKS ARE REDUCING THE AMOUNT OF DATA THEY SHARE WITH GOOGLE AND OTHER THIRD PARTIES BRAND WITH A STRONG FOLLOWING WILL BECOME EVER MORE IMPORTANT TO CONTINUED SEO SUCCESS LESS TRANSPARENCY 10% RESTRICTIONS ON DATA SHARING AND ONLINE PRIVACY WILL ONLY BECOME MORE STRICT AS 2013 ADVANCES AMOUNT OF GOOGLE SEARCH QUERIES THAT HAVE ALREADY DISAPPEARED AFTER GOOGLE UPDATED THEIR PRIVACY POLICY TRACK INTERNET USERS' HISTORIES AND PROVIDING PERSONALIZED WEB EXPERIENCES WILL BECOME INCREASINGLY DIFFICULT NAVIGATION EFFICIENCY GOOGLE WILL PUNISH SITES THAT FAIL TO PROVIDE SIMPLE NAVIGATION FOR USERS A B CONSTRUCTING A STRAIGHTFORWARD PAGE HIERARCHY WILL INCREASE SITE AUTHORITY A/B TESTING AND HEAT MAPPING TOOLS LEAVE NO EXCUSE FOR COMPLICATED SITE NAVIGATION THE RISE OF AUTHORRANK 8+ BASING SEARCH ENGINE-MEASURED CONTENT QUALITY ON THE AUTHORITY AND REPUTATION OF THE CONTENTS INDIVIDUAL AUTHOR PATENTED AS "AGENT RANK" BY GOOGLE AUTHORS ARE RANKED BASED ON: SOCIAL COMMENTS ON AUTHOR'S ENDORSEMENTS & INFLUENCES / RELEVANCY OF ENDORSERS: +1S, SOCIAL NETWORKS EXPERIENCE LIKE YELP 8 WRITING ON INFLUENCE / A SPECIFIC RELEVANCY OF TOPIC TWEETS, SHARES, LIKES COMMENTERS CONTENT IS KING... OF THE UNIVERSE EVERYONE KNOWS THAT CONTENT WILL MAKE OR BREAK ANY SEO ENDEAVOR, BUT DEVELOPING MEANINGFUL, TIMELY, AND EXPANSIVE CONTENT WILL BECOME EVEN MORE IMPORTANT IN 2013 GAY TAS HIGH QUALITY CONTENT IS A MUST, AS ALWAYS - BUT WORK ON DEVELOPING LONG LASTING CONTENT THAT WILL REMAIN RELEVANT IN THE FUTURE 36%/ FOCUS LESS ON THROWAWAY CONTENT AND CONCENTRATE ON LONGER, MORE INFORMATIVE POSTS OF B2B MARKETERS BELIEVE THEY PRODUCE ADEQUATE CONTENT 52% 64% OF MARKETERS HAVE OF B2B MARKETERS CLAIM TO BE DIFFICULTY MAKING CHALLENGED WITH PRODUCING ENGAGING CONTENT ENQUGH CONTENT RECIPE FOR QUALITY CONTENT MARKETING: SOLID RESEARCH THOROUGH UNDERSTANDING OF THE AUDIENCE REGULAR AND TIMELY UPDATES MOBILE MATTERS 25% 2 25% 2 OF INTERNET SEARCHES WERE MADE BY OF U.S. INTERNET USERS ARE MOBILE-ONLY MOBILE DEVICES IN 2012 MOBILE INTERNET USER IS PROJECTED TO 9 OUT OF EVERY 10 MOBILE SEARCHES SURPASS DESKTOP INTERNET ACCESS BY RESULT IN AN ACTION 2014 EXPECT AN INCREASED EMPHASIS ON LOCATION-BASED, PERSONAL AND TIMELY RESULTS HOLISTIC SEO MARKETERS MUST STAY AGILE, WITH TOP SEO PRACTICES REQUIRING TIGHTER INTEGRATION ACROSS MULTIPLE AVENUES SOCIAL AND MOBILE AND PPC AND LOCATION AND OTHERS MUST ALL COME TOGETHER 1 IN 3 SEARCHES ARE LOCATION BASED 77% OF MOBILE USERS USE THEIR DEVICES FOR SEARCHING AND SOCIAL NETWORKING ON AVERAGE, MARKETERS USE 12 CONTENT MARKEΤING TACTICS IS YOUR SEO STRATEGY READY FOR THE NEW YEAR? SOURCES IMFRZA HTTP://www.CONDUCTOR.COM/RESOURCE-CENTER/RESEARCH/WHY-2013-YEAR-SEO HTTP://www.BRAFTON.COM/NEWS/COMPANIES-EMPHASIZE-SEO-IN-2013-METRICS-IMPROVING HTTP://www.SEARCHENGINEJOURNAL.COM/SEO-IN-2013-THE-RISING-INFLUENCE-OF-AUTHORRANK/52346 HTTP://www.SLINGSHOTSEO.COM/BLOG/THE-CONTENT-MARKETING-PRODUCTION-CHALLENGE-OF-2013/ HTTP://BLOG.AIDS.GOV/2011/10/MOBILE-INTERNET-USE-SURPASSING-DESKTOP-INTERNET-USE-BY-2014.HTML The Internet Marketing Agency HTTP://www.SUJANPATEL.COM/MOBILE/THE-MOBILE-OPTIMIZATION-CHEATSHEET/ HTTP://BLOG.TRIPHP.COM/SEO/SEO-PREDICTIONS-FOR-20122013.HTML HTTP://OMOII.COM/SEO-PREDICTIONS-FOR-2013/ SEO PREDICTIONS FOR 2013 THE NEW YEAR IS FAST APPROACHING, AND MARKETERS EVERYWHERE ARE SCRAMBLING TO PREPARE FOR THE NEXT TRENDS IN SEO. WITH SOCIAL NETWORKS UPDATING PRIVACY POLICIES AND GOOGLE MAKING FURTHER CHANGES TO SITE AUTHORITY AND ITS ALGORITHMS, 2013 WILL BECOME THE YEAR OF THE MARKETER. IS YOUR SEO STRATEGY PREPARED? SEO OF THE FUTURE 6 OF EVERY 10 ORGANIZATIONS PLAN TO INCREASE SEO SPENDING IN 2013 63% 65% OF EXECUTIVE TEAMS HAVE A BETTER UNDERSTANDING OF SEO METRICS THAN A OF MARKETERS CLAIM NATURAL SEARCH IS INFLUENCING REVENUE STRATEGY FAR MORE YEAR AGO THAN ONE YEAR AGO 66% 71% OF MARKETERS’ BUDGETS ARE INCREASING OF MARKETERS ARE MORE ENABLED TO ADJUST WEB MARKETING STRATEGIES IN 2013 ONLY 5% HAVE DECREASED THAN IN PREVIOUS YEARS THE SHAPE OF THINGS TO COME - SEO IN 2013 SOCIAL SHIFT fly SOCIAL SHARING'S INFLUENCE ON SITE AUTHORITY WVILL CONTINUE TO GROW BUILDING A SHAREABLE HOWEVER, SITES LIKE FACEBOOK AND TWITTER AND OTHER SOCIAL NETWORKS ARE REDUCING THE AMOUNT OF DATA THEY SHARE WITH GOOGLE AND OTHER THIRD PARTIES BRAND WITH A STRONG FOLLOWING WILL BECOME EVER MORE IMPORTANT TO CONTINUED SEO SUCCESS LESS TRANSPARENCY 10% RESTRICTIONS ON DATA SHARING AND ONLINE PRIVACY WILL ONLY BECOME MORE STRICT AS 2013 ADVANCES AMOUNT OF GOOGLE SEARCH QUERIES THAT HAVE ALREADY DISAPPEARED AFTER GOOGLE UPDATED THEIR PRIVACY POLICY TRACK INTERNET USERS' HISTORIES AND PROVIDING PERSONALIZED WEB EXPERIENCES WILL BECOME INCREASINGLY DIFFICULT NAVIGATION EFFICIENCY GOOGLE WILL PUNISH SITES THAT FAIL TO PROVIDE SIMPLE NAVIGATION FOR USERS A B CONSTRUCTING A STRAIGHTFORWARD PAGE HIERARCHY WILL INCREASE SITE AUTHORITY A/B TESTING AND HEAT MAPPING TOOLS LEAVE NO EXCUSE FOR COMPLICATED SITE NAVIGATION THE RISE OF AUTHORRANK 8+ BASING SEARCH ENGINE-MEASURED CONTENT QUALITY ON THE AUTHORITY AND REPUTATION OF THE CONTENTS INDIVIDUAL AUTHOR PATENTED AS "AGENT RANK" BY GOOGLE AUTHORS ARE RANKED BASED ON: SOCIAL COMMENTS ON AUTHOR'S ENDORSEMENTS & INFLUENCES / RELEVANCY OF ENDORSERS: +1S, SOCIAL NETWORKS EXPERIENCE LIKE YELP 8 WRITING ON INFLUENCE / A SPECIFIC RELEVANCY OF TOPIC TWEETS, SHARES, LIKES COMMENTERS CONTENT IS KING... OF THE UNIVERSE EVERYONE KNOWS THAT CONTENT WILL MAKE OR BREAK ANY SEO ENDEAVOR, BUT DEVELOPING MEANINGFUL, TIMELY, AND EXPANSIVE CONTENT WILL BECOME EVEN MORE IMPORTANT IN 2013 GAY TAS HIGH QUALITY CONTENT IS A MUST, AS ALWAYS - BUT WORK ON DEVELOPING LONG LASTING CONTENT THAT WILL REMAIN RELEVANT IN THE FUTURE 36%/ FOCUS LESS ON THROWAWAY CONTENT AND CONCENTRATE ON LONGER, MORE INFORMATIVE POSTS OF B2B MARKETERS BELIEVE THEY PRODUCE ADEQUATE CONTENT 52% 64% OF MARKETERS HAVE OF B2B MARKETERS CLAIM TO BE DIFFICULTY MAKING CHALLENGED WITH PRODUCING ENGAGING CONTENT ENQUGH CONTENT RECIPE FOR QUALITY CONTENT MARKETING: SOLID RESEARCH THOROUGH UNDERSTANDING OF THE AUDIENCE REGULAR AND TIMELY UPDATES MOBILE MATTERS 25% 2 25% 2 OF INTERNET SEARCHES WERE MADE BY OF U.S. INTERNET USERS ARE MOBILE-ONLY MOBILE DEVICES IN 2012 MOBILE INTERNET USER IS PROJECTED TO 9 OUT OF EVERY 10 MOBILE SEARCHES SURPASS DESKTOP INTERNET ACCESS BY RESULT IN AN ACTION 2014 EXPECT AN INCREASED EMPHASIS ON LOCATION-BASED, PERSONAL AND TIMELY RESULTS HOLISTIC SEO MARKETERS MUST STAY AGILE, WITH TOP SEO PRACTICES REQUIRING TIGHTER INTEGRATION ACROSS MULTIPLE AVENUES SOCIAL AND MOBILE AND PPC AND LOCATION AND OTHERS MUST ALL COME TOGETHER 1 IN 3 SEARCHES ARE LOCATION BASED 77% OF MOBILE USERS USE THEIR DEVICES FOR SEARCHING AND SOCIAL NETWORKING ON AVERAGE, MARKETERS USE 12 CONTENT MARKEΤING TACTICS IS YOUR SEO STRATEGY READY FOR THE NEW YEAR? SOURCES IMFRZA HTTP://www.CONDUCTOR.COM/RESOURCE-CENTER/RESEARCH/WHY-2013-YEAR-SEO HTTP://www.BRAFTON.COM/NEWS/COMPANIES-EMPHASIZE-SEO-IN-2013-METRICS-IMPROVING HTTP://www.SEARCHENGINEJOURNAL.COM/SEO-IN-2013-THE-RISING-INFLUENCE-OF-AUTHORRANK/52346 HTTP://www.SLINGSHOTSEO.COM/BLOG/THE-CONTENT-MARKETING-PRODUCTION-CHALLENGE-OF-2013/ HTTP://BLOG.AIDS.GOV/2011/10/MOBILE-INTERNET-USE-SURPASSING-DESKTOP-INTERNET-USE-BY-2014.HTML The Internet Marketing Agency HTTP://www.SUJANPATEL.COM/MOBILE/THE-MOBILE-OPTIMIZATION-CHEATSHEET/ HTTP://BLOG.TRIPHP.COM/SEO/SEO-PREDICTIONS-FOR-20122013.HTML HTTP://OMOII.COM/SEO-PREDICTIONS-FOR-2013/