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The Secrets Of Beauty Revealed By The Internet

• THE• SECRETS OF BEAUTY REVEALED BY THE INTERNET We're able to learn an immeasurable amount of information about various things on the Internet, but we can also examine the online sphere to learn more about ourselves. Beauty has always been an influential part of American culture, and people's behavior online reflects this fixation on beauty by revealing some truths we may not have even realized, LEVEL OF INTEREST • seems to be a major topic of interest among many Americans, BEAUTY and by analyzing different parts of the web, one can see this trend. In YouTube's How-to and Style section, beauty subjects dominate, 121 Example topics include: MAKEUP TUTORIALS HAIR CARE HOW-TOS Makeup tutorials and tips from regular users sometimes have more views and subscribers than national brands: •*. MICHELLE PHAN •x . LANCÓME Started creating makeup tutorials in 2006 and gained millions of followers. In 2010, For comparison, Lancóme has: Lancôme signed her as a makeup artist. 31 1,985,587 subscribers (4) 4,403 subscribers (14] 596,639,485 5,143,768 video views video views According to Dennis McEniry, President of Estee Lauder, searches for beauty products and related information ARE ALWAYS THE TOP 5 SEARCHES ON YOUTUBE OR GOOGLE. (EYE SHADOV Ir/amiugly has /t/beauty has A look at the Reddit community reveals an 3,000+ 16,900+ interest in beauty topics: subscribers. 6] -subscribers. 7 A 2010 SURVEY SHOWED [8] 69% > of women visited a health/beauty site within the previous month. 55% > received health/beauty brands' newsletters that they opened regularly. 32% > became a follower or fan of health/beauty brands on Facebook and Twitter. You can even check out Google Trends for some possible correlations. 9 DO CERTAIN ANNUAL DATES HAVE HIGHER BEAUTY-RELATED SEARCHES? GOOGLE TREND CHART FOR SEARCH TERM "BEAUTY This scale is based on the average online traffic of beauty from the United States in the last 12 months. 6) Q BEAUTY VIDEO Search Volume Index- SEARCH GUCKY! JUL 2011 OCT 2011 JAN 2012 APR 2012 News Reference Volume - Is that spike during the days on and after January 2012 CORRELATED TO BEAUTY-RELATED RESOLUTIONS? IF IT'S CLEAR PEOPLE ARE INTERESTED IN BEAUTY. WHAT DOES THE INTERNET TELL US THAT WE DIDN'T ALREADY KNOW? DIVING DEEPER SOCIAL MEDIA Studies done about Facebook interactions have FACEBOOK- revealed interesting facts about social norms. You appear The study suggests that physical HAVING PHYSICALLY more likable and ATTRACTIVE FACEBOOK friend-worthy. attractiveness of FRIENDS MAKES YOU people can carry over SEEM MORE SOCIALLY to affect a friend. ATTRACTIVE, (10) in LINKEDIN Recruiters spend 19% of their time on a Linkedin profile looking at the picture. 11) It's recommended that people have an image on their profiles if they're a professional. If you do, be ready to be judged on looks alone, because that's what you'll be allowing.21 PEOPLE MIGHT REJECT YOU FROM CONSIDERATION IF YOU'RE: Too Young/ Too Old Too Bald Overweight Beautiful PEAK TIMES FOR ATTRACTIVE PICTURES BETWEEN 11 AM AND 1 PM- "TWO THINGS THAT CAN AFFECT PICTURE ATTRACTIVENESS - CAMERA QUALITY AND TIME OF DAY." I13] 0.25 zenith 0.20 0.15 0.10 0.05 0.00 horizon -0.05 -0.10 -0.15 -0.20 -0.25 nadir Time of Day BEST TYPE OF CAMERA TO USE FOR AN ATTRACTIVE PICTURE:- CAMERAS WITH INTERCHANGEABLE LENSES. Interchangeable Lens O Point-n-shoot Camera Phone 0.30 0.25 0.20 0.15 CAMERA PHONES PRODUCE THE LEAST ATTRACTIVE PHOTOS. 0.10 0.05 0.00 -0.05 -0.10 -0.15 -0.20 -0.25 AS PEOPLE USE WEBSITES AND SOCIAL MEDIA TO REPRESENT THEMSELVES AND MEET OTHERS. TRUTHS ABOUT THE PERCEPTION OF BEAUTY AND ITS ROLE IN AMERICAN SOCIETY HAVE ARISEN. IF YOU TAKE A MOMENT TO EXPLORE DIFFERENT BLOGS, STUDIES, AND ANALYTICS. YOU MIGHT BE SURPRISED AT WHAT YOU'LL DISCOVER. Brongkt to yon bys HSN · SOURCES [1] http://www.quantcast.com/ [2] http://www.youtube.com/topic/2HKccd13FZk/most-viewed-in-howto--style-today [3] http://www.forbes.com/sites/michaelhumphrey/2011/09/21/michelle-phan-on-beauty-bob-ross-and-future-success/ [4] http://www.youtube.com/user/MichellePhan [5] http://mashable.com/2011/08/30/estee-lauder-social-media/ [6] http://www.reddit.com/r/beauty [7] http://www.reddit.com/r/amiugly [8] http://www.shespeaks.com/pages/img/insightreports/SheSpeaks%20ivillage%20Shopper%20Study%20Report_05112010153633.pdf [9] http://www.google.com/trends/?q-beauty&ctab-0&geo-us&geor-all&date-ytd&sort-O [10] http://www.alphagalileo.pt/AssetViewer.aspx?Assetld=64309&CultureCode=en [11] http://www.businessinsider.com/should-you-include-a-picture-on-your-linkedin-profile-2012-5 [12] http://www.cbsnews.com/8301-505125_162-44840136/should-you-include-your-photo-on-linkedin/ [13] http://blog.okcupid.com/index.php/dont-be-ugly-by-accident/ [14] http://www.youtube.com/LancomeStudio/ Photo Attractiveness Attractiveness of Picture Panasonic Micro 4/35 Leica Point-n-Shoot Canon dSLR HISP xelua HISP UOXIN Sony DSLR 1OouS-u-1UIod huo 10oys-u-jUIod DIUoseued 10oys-U-Jamod uoue) Samsumg Point-n-Shoot Sidekick Apple iPhone Olympus Point-n-Shoot P Sony Ericsson Phone Minolta DSLR . Nikon Coolpix Palm Pre/Pixi e auoyd bunswes LG Phone Android Phone Nokia Phone Blackberry Phone Kodak Phone Windows Phone Position of the Sun in the Sky Motorola Phone

The Secrets Of Beauty Revealed By The Internet

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Ten years ago, if you wanted to know how to create the sultry cat-eye look or the shadow palette used to create the infamous smoky eye, you would probably be looking for them in a magazine. Today, how...

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