Transcribed

The Season of Goodwill

POOR WEB PERFORMANCE LEADS TO DROP IN DONATIONS DURING.. SEASON OF GOODWILL Survey of 700 UK 700 North and American Over a 3rd plan to donate more during the holidays consumers to People will be $85 charity donating (on average) Consumers plan to donate 3 times to charities Less than 25% plan to make a donation online People cited complicated processes, slow and incompatible websites as the main reasons for not donating online Find out more www.peerl.com/SOGW peer1 hosting

The Season of Goodwill

shared by rloveday10 on Dec 10

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During the holiday season, online businesses are under increased pressure as consumers flock to buy presents, share well wishes and prepare themselves for the season of giving. Charities also experien... ce a rise in visits to their websites from people intending to donate to their favourite cause. But, are charities prepared? As we’ve seen before, a sudden influx of traffic to an unprepared charity website can cause it to crash. With no website available, donations are lost, and the charity suffers. Suddenly, what seems like a harmless IT issue can become a matter of life or death when it comes to money lost that could potentially be put to a great cause.

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