Search Engine Marketing: France vs. UK vs. Germany

Search Engine Marketing: Online France Disproportionately Behind Other Large EU Countries Population Population Internet Population 67M 65M 50M 62M 53M GDP ŞUS Trillion 2250 2580 3320 Search Advertising Spend Ratio Of Total Online Spend 1 35-41% K57% 49% €2,014 €3,152 €3,498 Total Online Ad Spend The UK Leads In Search & France Lags Far Behind * €1,804 M €1,714 M €705 M Created by BDBL Media and WebCertain www.bdbl-media.fr www.webcertain.com Sources DE e FR: Source Digest: MAGNAGLOBAL:McKinsey Analysis UK: IAB: via AOP, April 2011 Wikipedia: GDP, population Internet World Stats: Internet population BDBL webcertain MEDIA Search Engine Marketing: Online France Disproportionately Behind Other Large EU Countries Population Population Internet Population 67M 65M 50M 62M 53M GDP ŞUS Trillion 2250 2580 3320 Search Advertising Spend Ratio Of Total Online Spend 1 35-41% 米 57 % 49% €2,014 €3,152 €3,498 Total Online Ad Spend The UK Leads In Search & France Lags Far Behind * €1,804 M €1,714 M €705 M Created by BDBL Media and WebCertain www.bdbl-media.fr www.webcertain.com Sources DE e FR: Source Digest: MAGNAGLOBAL:McKinsey Analysis UK: IAB: via AOP, April 2011 Wikipedia: GDP, population Internet World Stats: Internet population BDBL webcertain MEDIA Search Engine Marketing: Online France Disproportionately Behind Other Large EU Countries Population Population Internet Population 67M 65M 50M 62M 53M GDP ŞUS Trillion 2250 2580 3320 Search Advertising Spend Ratio Of Total Online Spend 1 35-41% 米 57 % 49% €2,014 €3,152 €3,498 Total Online Ad Spend The UK Leads In Search & France Lags Far Behind * €1,804 M €1,714 M €705 M Created by BDBL Media and WebCertain www.bdbl-media.fr www.webcertain.com Sources DE e FR: Source Digest: MAGNAGLOBAL:McKinsey Analysis UK: IAB: via AOP, April 2011 Wikipedia: GDP, population Internet World Stats: Internet population BDBL webcertain MEDIA Search Engine Marketing: Online France Disproportionately Behind Other Large EU Countries Population Population Internet Population 67M 65M 50M 62M 53M GDP ŞUS Trillion 2250 2580 3320 Search Advertising Spend Ratio Of Total Online Spend 1 35-41% 米 57 % 49% €2,014 €3,152 €3,498 Total Online Ad Spend The UK Leads In Search & France Lags Far Behind * €1,804 M €1,714 M €705 M Created by BDBL Media and WebCertain www.bdbl-media.fr www.webcertain.com Sources DE e FR: Source Digest: MAGNAGLOBAL:McKinsey Analysis UK: IAB: via AOP, April 2011 Wikipedia: GDP, population Internet World Stats: Internet population BDBL webcertain MEDIA Search Engine Marketing: Online France Disproportionately Behind Other Large EU Countries Population Population Internet Population 67M 65M 50M 62M 53M GDP ŞUS Trillion 2250 2580 3320 Search Advertising Spend Ratio Of Total Online Spend 1 35-41% 米 57 % 49% €2,014 €3,152 €3,498 Total Online Ad Spend The UK Leads In Search & France Lags Far Behind * €1,804 M €1,714 M €705 M Created by BDBL Media and WebCertain www.bdbl-media.fr www.webcertain.com Sources DE e FR: Source Digest: MAGNAGLOBAL:McKinsey Analysis UK: IAB: via AOP, April 2011 Wikipedia: GDP, population Internet World Stats: Internet population BDBL webcertain MEDIA